Jan 17, 2003 7:28 AM
|A post from LC farther down prompted this thought about retention of sponsors for more than a season:
Is it feasable to have coupons for the sponsors goods or services with the team name printed on them as well available at events for other racers or spectators to take advantage of? This would give positive feedback to the sponsor that the team is where the customer contact was generated from. Just an idea. I suppose you could carry it to an extreme and have tear-off tags on the backs of jerseys with the sponsor name, but that would probably be going too far.
Just an idea.