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Quark or Adobe.... what???(22 posts)

Quark or Adobe.... what???funknuggets
Oct 7, 2003 12:10 PM
Friend asked me to work up some markety ideas for his fledgling new business. I mocked up some ideas and now he wants me to actually put together some work for a trade publication. They want it in quark or adobe. I know adobe has a whole range of products. Does that mean they want it in PDF format??? If so, do I just need a full Adobe with write, and can I just embed any type of file... jpg, bmp, gif, paint... inside that PDF??? or how does that work? Please help. Ive never had to do this before...

Chris
DTP softwareColnagoFE
Oct 7, 2003 12:27 PM
You probably aren't gonna want to buy it and it takes a little while to learn to use it. It's fairly pricey stuff--especially the Quark. Any decent print shop should be able to deal with a uncompressed PDF though. Yes you will need the full Adobe product for that--not just the reader. You can create a PDF out of anything that you can print. Be sure to leave the compression off though. If you are unsure of any of this give the printer a call and see what they recommend.
Need more info.Kristin
Oct 7, 2003 12:29 PM
If I were you, I'd just ask them what they want exactly. Based on the info you gave, I'd assume they want it in either *.psd (Photoshop) or Quark native format, so they can edit it in house once you've finished. I haven't used Quark for ages, so I forget what extension they use, but I know the app has its own format. If you save them out to PDF, they would not be able to manipulate them later. This may or may not be a good thing, depending on your relationship with them and if you want them to be free to alter your artwork.
I was guessing InDesign/Pagemaker (indd) or Quark (qxd) -nmColnagoFE
Oct 7, 2003 12:34 PM
Could be wrong but I think In Design is discontinued...No_sprint
Oct 7, 2003 12:42 PM
I've always used Pagemaker for that stuff anyway.
they just released a new versionColnagoFE
Oct 7, 2003 12:54 PM
but I've always used PageMaker myself. I just got a copy of InDesign it can open both Quark and PM files though you have to save out as InDesign.
be careful of using web graphicsColnagoFE
Oct 7, 2003 12:29 PM
all web graphics are 72DPI...you're gonnna need higher resolution on your images that that for printing. Probably around 300 DPI at least. If you're doing color then there are other considerations when it comes to print but your printer may be able to clue you in on that.
luckily...funknuggets
Oct 7, 2003 12:38 PM
it is a straight b/w, all text with logo. I wonder if he could drop the dime for the photoshop with the expectation that I would do additional work later. Man, any way to convert jpg or gif or bmp stuff to 300dpi within photoshop, or does it need to be created there?

Thanks in advance guys!!!!

Chris
Nope, not cleanly. To make a small image bigger you needKristin
Oct 7, 2003 12:46 PM
Genuine Fractles ($600) or you need to redesign it. Is this original artwork?? You have it scanned at a higher DPI or redraw it again. That's the only other way. And depending on the type of artwork and print process, you may need much more than 300DPI. Most places need 1200 minimum. I assume you own the copyright to the work as well?
luckily...No_sprint
Oct 7, 2003 12:46 PM
Your images are only as good as the original. You can clean stuff up in Photoshop though, some stuff. That requires a good handle on the program though. We're talking a month of full time work type of knowledge, minimum.

If you're printing anything, and you want it quality, you'll want a 600 dpi image for camera ready.
depends on what it isColnagoFE
Oct 7, 2003 12:57 PM
Like I said the printer is the best person to ask about details like this. 300DPI is probably plenty for a photo used for something like a flyer, but for detailed line art or a 4 color art book 1200 might not be enough.
re: Quark or Adobe.... what???No_sprint
Oct 7, 2003 12:41 PM
If you want a paste up type of program that'll be mainly text with pre-made images to insert, Adobe Pagemaker would work best. If you want to manipulate artwork or photos, adobe Photoshop would work best. If you want to create artwork, Adobe Illustrator is really the only way to go. If you want to turn anything into a pdf document you'll need some version of Acrobat Writer or Distiller.

Good luck learning anything Adobe overnight, you'll need all that you can get. Photoshop and Illustrator are so flexible and can do so much that they're quite complicated. Oh, and pretty expensive.
On second thought, eeksKristin
Oct 7, 2003 12:41 PM
There is a red light here. First of all, your friend is trying to get a $500 job for free. He's basically asking people he knows to do free work to get his business off the ground. Not a bad idea, but marketing is an important part of a company and he's asking you to do it. Are you qualified? Based on the questions you're asking, I'd say that you don't know enough about DTP software to do a good job. That's not an insult. I wouldn't know enough either. I know a little more than you, and that is just enough to know that I'd be getting in over my head. Your friend is better served by taking your ideas to a marketing firm and asking them to put the artwork together. If he's going to get a business off the ground, he should have some capitol bugeted for this purpose. If he doesn't. Well...

I recently went through this myself. I had a photographer friend who wanted to start stock studio geared towards churches. I invested 40-50 hours of my time--for free--in helping her get this off the ground. Basically, she wanted to start this venture with zero $$'s and zero knowledge of stock companies. Bad news. The more I worked with her, the more I realized that she was not going to make it. I bailed. Time is valuable. Certainly don't spend a dime of your own money on this. Make sure he covers all of your expenses.
good advice...ColnagoFE
Oct 7, 2003 1:01 PM
There is a reason graphic designers earn the big $. I know enough to do stuff like this, but it is not my specialty. If I was starting a business I'd spend the $ to hire a real designer.
Agreed, thanks!!!funknuggets
Oct 7, 2003 1:07 PM
Im not too worried about this guy as far as his trying to "screw" me. Product and idea pretty stout, with customers in the queue. I think I can work some equity status out of the work I do. I just never expected to have to do the actual artwork. I just spun the marketing strategy and tags.

We've been in contact a while and I just was spinning my ideas around for him and he bit on a couple. So, he has like no time and I indicated I would dig around a bit. I have some experience with Photoshop and stuff, and figure I can do okay with Pagemaker. Maybe a long couple of nights, but as I said the ad is really simple and relatively small (like 3.5 x 4.875).

You guys have been an amazing help. Anyone want to assist for free (ha ha). I knew you guys would be able to answer.

Chris
Is this a newspaper ad?ColnagoFE
Oct 7, 2003 1:24 PM
If so that's not as big of a deal. You still likely need Photoshop or Acrobat or both, but the resolution issue is not as big of a deal. 300 DPI should be plenty and most newspapers will accept a uncompressed PDF for an ad.
No...funknuggets
Oct 7, 2003 1:33 PM
for a trade publication.
re: Quark or Adobe.... what???Hot Carl
Oct 7, 2003 2:40 PM
I didn't even know Quark made a non-Mac version.
yeah they do (or at least did) make a PC version (nm)ColnagoFE
Oct 7, 2003 2:48 PM
They sure do.jtolleson
Oct 8, 2003 6:44 AM
And it is idiot proof. Even I was able to create a pro-looking newsletter-style publication in Quark, and I'm ... well ... inept at such things.
I've used PM since version 3.0, back in '89 (?) butOldEdScott
Oct 8, 2003 7:28 AM
my serious graphics guy (I'm a hack compared to him) recently convinced me to switch to Quark. I was reluctant, but I have to admit it's a far superior program.
re: Quark or Adobe.... what???ochsen
Oct 8, 2003 5:23 AM
You can use Photoshop at 300 dpi ONLY if you save your file as an eps w/ the vector outlines saved. If you don't, your type will appear bitmapped and fuzzy. This is for the more current versions of Photoshop that you can do type in. If it's copy heavy, a page layout program would be best.

It would also be a good idea to include your original psd file, although you will get charged extra if they have to open the file and make corrections to things that any production artist/designer would know. But at least it'll get produced.

Also, creating it in another program and making a pdf wouldn't be bad either, but you absolutely have to talk to the pre-press/printer for details. They all have their own way of outputting stuff. All pdfs aren't the same.

As far as Quark, Pagemaker or InDesign, they're all fine. InDesign is still a little iffy on pre-press, but I know people who use it successfully. Any pre-press/printer would be able to handle it, although most magazines specify what they can take. Definately call the magazine for specs. I've worked for magazines that only take Quark for Mac and nothing else. You may have to send out for your own films which present their own problems.

If you run into problems, let me know.

As far as the other poster saying this is why designers make the big $$, good one...