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Armstrong bike line info?(10 posts)

Armstrong bike line info?cydswipe
Jan 18, 2004 6:21 AM
A co-worker and I were talking about Lemond bikes Sat. The conversation came to Armstrong getting his own bike line. I can't remember who posted some limited info a few months back, Teo or TJ maybe? Regardless, has anymore come out about a line similar to Lemonds' under Armstrong's name?
re: Hmmmmteoteoteo
Jan 18, 2004 9:22 AM
I've haven't heard anything specific but I am sure plenty of "offers" have come his way. It would be a tricky proposition given his relationship with the Red Barn boys in Waterloo.
re: Armstrong bike line info?ridenc
Jan 18, 2004 10:36 AM
I could see an Armstrong line, or version, made by Trek.
re: Armstrong bike line info?baylor
Jan 18, 2004 3:02 PM
I don't think there was ever a post that said such a thing was happening; just more speculation that following retirement he will undoubtedly get with someone to produce a bike line.
It will be beer, not bikes -- Shiner Bock Armstrong Ale (nm)Gregory Taylor
Jan 18, 2004 4:41 PM
I hate to pick nits, but Shiner Bock is a lager.mickey-mac
Jan 18, 2004 5:09 PM
Actually, I kind of like picking nits when it comes to beer. Right now I'm working on a St. Bernardus Prior 8. Now that's an ale. ;-)
Not to be nit-picky..seyboro
Jan 18, 2004 8:07 PM
Actually, I like to NIT-PICK when it comes to proper English.
Right now, I'm working on a name. How about 'Lance's Lager'? Now, that's an alliteration!!
Uh,mickey-mac
Jan 18, 2004 9:22 PM
wuz sumpin impopur 'bowt my englush?
HA! nmseyboro
Jan 19, 2004 4:28 AM
Probably Not...chbarr
Jan 19, 2004 5:23 AM
I kinda don't see an Armstrong line the same way there is a Lemond line. Lemond started making bicycles while he was still racing, then it was sold to Trek at some point (anyone have more details?). To be honest (and I say this as a Lemond owner), I'm surprised there is still such a brand--I thought it would dissipate soon after Lemond's retirement. Probably Trek's involvement was what kept them around...

Part of what makes Lemond bikes distinct is the notion that it's "the application Greg's theories on geometry" (I am not going to argue the validity or relevance of the claim, just that it's there). The implication is that you're not just buying the bike, you're buying the Tour-winning geometry Greg used, both on his line that competed, as well as the "custom" bikes that preceded it.

In contrast, one of the big deals Trek makes about the 5500/5900 is that it is "a production, off-the-rack frame that won the Tour de France." Though I have no doubt Armstrong has signed off on some of that, the ability to claim the same "Tour-winning design and manufacturing" probably adds a lot of value.

The immediate effect of an "Armstrong" brand would be to dilute both Trek's claim and the value of the Armstrong. "What goes into the Armstrong bike that is absent in Trek?" or "Why did he ride Trek in the Tour but has his own line?" The appearance of cashing in on his name may also hurt a bike line. After a few years, when Armstrong-the-man's star has faded some, Armstrong-the-Bike will fade, too, perhaps to be bought by Trek.

I suspect that, upon retirement, Armstrong will focus full-time on his foundation, cancer advocacy, his kids, etc. He will probably still ride and still be a cycling advocate, though. As for bikes, he will be an "Technical Consultant" to Trek, lending his name to the established lines.