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Is there any market for premixed Homebrew?(9 posts)

Is there any market for premixed Homebrew?bimini
Jan 11, 2004 6:06 AM
My brother is part owner of a synthetic racing oil company. I use homebrew made out of his lube and love it.

I was wondering if he came out with a premixed homebrew made out of a syntetic lube taylored to the needs of bicycle chains, would people be willing to pay $5 to $10 bucks for a pint of it in a squirt bottle.

His company has almost a cult following in the motor racing circits. No the name is not on the front of Indy and NASCAR cars but it is inside the motors of a big chunck of them, even those that say Valvoline and Mobil on the front. Not sure if the name mistic would transfer over to the cycling market.
re: Is there any market for premixed Homebrew?Rusty Coggs
Jan 11, 2004 6:43 AM
Mobil one and mineral spirits,about $5 a gallon.
That would present legal problems for me.Spoke Wrench
Jan 11, 2004 7:27 AM
A gallon of chain lube? I'd have to change my will to bequeath most of it to my two sons.
That would present legal problems for me.Rusty Coggs
Jan 11, 2004 8:03 AM
Just making the point on price.One doesn't have to do a whole gallon at a time.
How about this from Amsoilnoupi
Jan 11, 2004 1:34 PM
Description looks good for our application.
I use their 0-30 series 2000 in my S4 and this past week
at -10F the car turned over with ease.
I will give it a try this spring and let you know.
Already been done.Doc Hollywood
Jan 11, 2004 8:09 AM
I beleive that Pedro's first started their business by repackaging Mobil 1 or an early synthetic version of it and selling it at local races.

Also, $10 for a pint of stuff wouldn't make your friend any real money. At $5.00, he would lose money. Right now 4 oz of most lubes is in the $6.00 to $8.00 range. Pints of stuff are in the $14 to $16 range. Pricing is set that way for a reason.

Already been done.Jack9
Jan 11, 2004 12:00 PM
The only advantage to home brew is that it is very very cheap. Unless you can sell it for $5 a gallon it's just another bike lube.
It's been done - they call it ProLinkKerry Irons
Jan 11, 2004 4:47 PM
While ProLink is a bit better than just motor oil in solvent, they're already out there. The only thing you'd have to compete with would be price. Those kinds of markets are distinctly lacking in potential for fun and profit.
You're not using the right approachpmf1
Jan 12, 2004 7:10 AM
Selling a pint (16 oz) of lube in a squirt bottle for $5-$10 will never fly in the bike world. Plus, where is your profit margin? You need to package it in tiny 4 oz bottles and charge $15 per bottle for it. The race car angle is a good one. Make it sound like something special and exclusive rather than what it really is -- ordinary motor oil.