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USPS(10 posts)

Dec 23, 2003 12:06 PM
What does USPS get, publicity-wise, out of sponsering a sports team which mostly performs in Europe? After all a Frenchman or an Italian can't ordinarily use their services as they don't offer them in Europe, so why do they want to advertise anywhere outside of the US? I can see that that LA's wins have been good publcity inside the US but one would have thought that more marketing success could have been achieved by sponsoring a domestic sport.
Just a thought.
Any growth from USPS, UPS or FedEx is InternationalDave Hickey
Dec 23, 2003 12:16 PM
The domestic market is tapped out. Growth is minimal at best. For any of the above companies to grow, they have to expand their international business
Any growth from USPS, UPS or FedEx is Internationalbill105
Dec 23, 2003 12:19 PM
whats your prediction of the state of the USPS team once LA does retire? if there is no american leader, will USPS get the same bang for the buck?
Hard to answerDave Hickey
Dec 23, 2003 12:41 PM
I don't know what kind of coverage USPS gets in Europe. They might get MORE coverage in other races if they had a European leader. Heras leaving USPS probably hurt USPS's advertising effort in Spain more than it would if Lance left.
They have to be pretty pleased with the way things have gone in any eventScot_Gore
Dec 23, 2003 1:40 PM
When they cut this deal, it was quite possible that the USPS Pro Cycling Team could have fizzled to into a non-player where no one would notice it's arrival or departure.

This has been a marketing coup that nobody could have forseen.

I agree, you have to wonder who else bid on sponsorshipDave Hickey
Dec 23, 2003 1:52 PM
I'm sure there are a couple of companies saying "I wish we sponsored Lance and company".
I think it would be a coup for your patron to take over.Scot_Gore
Dec 23, 2003 2:07 PM
If the USPS gets out of the Pro Cycling sponsorship biz I suspect that politics and policy will have more to do with it than anything else. If your employer was to step in and the profile was to remain high, then I think the consumers mind would quickly meld the two sponsors together. You'd reap all the benefit of the Armstrong legacy. The rub is "profile remain high", just like when when USPS signed on, this team could be the 60th place in obscure Swiss races in 2 years.

I think it would be a coup for your patron to take over.Dave Hickey
Dec 23, 2003 2:11 PM
Me too. Plus, I'd rather see Treks + jerseys in purple and orange than brown:-)
You understand that the USPS is a freight shipper, right ?Scot_Gore
Dec 23, 2003 12:32 PM
To a European who needs goods exported to the USA, the USPS is one of numerous competitors. FedEX, UPS, DHL, and the USPS would all like the business.

They are not trying to attract you to their 37 cent letter delivery, they are trying to get wine exporters, bike component manfrs., tulip bulb growers, or some other majot export shipper to the USPS. To us they are a giant gov organization with a propensity for firefights in the sorting room, to a European they are a major shipper with infastructure and proven ability to dliver to each and every address in the USA.
You understand that the USPS is a freight shipper, right ?Wiaruz
Dec 23, 2003 1:02 PM
Thanks Scot. I did not realise that they offered shipping services in Europe a la Fedex,UPS etc. One assumes that they they will continue to spend part of their advertising/marketing budget then in Europe and will have to decide whether or not pro-cycling continues to be the medium post-LA (pardon the pun!)through which to get the best return.