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Who should replace USPS if they back out in 2005(35 posts)

Who should replace USPS if they back out in 2005spookyload
Dec 19, 2003 9:42 AM
I read the article in Cycling News about USPS possibly not sponsoring the team past 2004. It got me thinking what company could step in and fill its bill and still keep an American image the team counts on to bolster US support outside the biking community. Here are my thoughts:

1. Coca-Cola
2. Ford or Chevy
3. Mc Donalds
4. Levi Strauss
5. Intel
6. Microsoft
7. Pepsi
8. Nike

Those are the first ones that popped into my mind. Can anyone come up with others?
Malboro?gtx
Dec 19, 2003 10:07 AM
How about Jack Daniels? Or maybe Walmart - then they could ride Huffys again.
Wal-MartTJeanloz
Dec 19, 2003 10:37 AM
It has to be Wal-Mart. The reason US companies sponsor Euro cycling teams is to enhance their marketing in Europe, in conjunction with product/business development in Europe. They don't do it for charity purposes, as evidenced by Motorola's sponsorship. All of the companies you list already have a very large market share in Europe, or are not pursuing it with their American brands (Ford).

Wal-Mart is expanding in Europe. They are not the largest "hypermarket" on the continent, and cycling would effectively get their name out in the region. I think they're the most likely candidate, but then, I never would have thought of USPS...
Are they going into Europe as Wal-Mart or other name?chopper
Dec 19, 2003 10:56 AM
I know they're in the English market, as I have a friend who represents them in England, but I thought for some reason they were going in as a different name or even buying some stores out?
Wal-Mart is already in Cycling, almostsigepf94
Dec 19, 2003 1:48 PM
One of the Wal-mart girls married a man named Stan Kronke who is the owner of several professional teams i.e. Denver Nuggets. He owns a real estate company named THF Realty, mainly in St. Louis, MO. THF Realty is one of the main sponsors of the 7up cycling team, so having Wal-mart as a sponsor is not a far stretch.
7up is no morespookyload
Dec 19, 2003 3:17 PM
Another US team to bite the dust
You see Wal-Mart jerseys on ebayKenS
Dec 19, 2003 4:14 PM
Buy one now and sell it later as a prequel jersey!
Oh, for the love of god, NOOOO!!!Alexx
Dec 19, 2003 3:56 PM
AARRGGGHH!
I can just see it now-all the bikes will be badged "Magna", and Wal-mart will sell a cheap-sh!t chinese-made poseur-clone for $99. Then, every club ride will be innundated by morons with these squeaking, cheap lead-sleds.
Tell me I'm over-reacting, but if they do, just see what happens...
Roll back pro-prices!husker
Dec 20, 2003 5:11 AM
Walmart would slash the pay of the former USPS team memebers, forcing all other teams to lower the pay of all cyclists to keep up with Walmart's unfair practices. Next thing you know, your looking at work stoppages and strikes in the pro peloton.
Disney, Mickey on the Jersey, ears on the helmets. nmJuanmoretime
Dec 19, 2003 10:45 AM
Laid back ears for the TT helmets. nmTFerguson
Dec 19, 2003 12:29 PM
Get real, that would look Goofy. -nmcydswipe
Dec 19, 2003 4:48 PM
ComcastLC
Dec 19, 2003 10:47 AM
They already pay Lance for his commercials so they are at least aware of cycling.
Paris HiltonJuanmoretime
Dec 19, 2003 10:48 AM
She would gladly sponsor the guys who like to ride long and hard.
Yeah, Baby! (nm)haystack
Dec 19, 2003 11:10 AM
Starbuckschopper
Dec 19, 2003 10:52 AM
International growth besides England is lagging and proving a little more difficult then I think they thought.
Hilfiger?CritLover
Dec 19, 2003 11:06 AM
Home Depot? Ebay?

I don't know anything about marketing. What kind of company would think that cycling advertisement is a good investment? Is it a big name that needs more publicity, or a smaller one that needs to get its name out, or someone that wants to associate their name with an environment-friendly sport?

Personally, I had never heard of Berry Flooring before they stepped up to support Postal. I shopped for hardwood flooring 3 years ago and their name never even came up. And even after all their sponsorship dollars, I still have never seen their products in any stores. So, is it always worth the money? Obviously, it's not or everyone would do it. I just don't know if I get the whole sponsorship angle (though I would never say that to my sponsors!)
Haliburton or Bechtel (nm)haystack
Dec 19, 2003 11:13 AM
Harley-Davidson. nmMel Erickson
Dec 19, 2003 11:17 AM
That would be cool. Or Budweiser. (nm)Gregory Taylor
Dec 19, 2003 11:23 AM
Whos'e Sheryl's record company? (nm)PEDDLEFOOT
Dec 19, 2003 11:26 AM
Microsoft! They would just buy all the other teams. nmMike P
Dec 19, 2003 11:40 AM
Microsoft! They would just buy all the other teams. nmmexican-JUMPING-frijoles
Dec 19, 2003 11:47 AM
and Tyler could be the leading rider as the both are always crashing.
fedex or ups (nm)velocity
Dec 19, 2003 11:52 AM
Just what I was thinking ...Humma Hah
Dec 19, 2003 8:18 PM
... Absolutely, positively.
Pfizer nmRoadHazzardBuzz
Dec 19, 2003 11:55 AM
Accenturechbarr
Dec 19, 2003 12:11 PM
....and, as an added bonus, they'd be able to get rid of Tiger Woods, and the horid "Be a Tiger" motto.
re: Who should replace USPS if they back out in 2005lc21998
Dec 19, 2003 12:13 PM
Chrysler. They're trying to break in to Europe and would get good US exposure at the same time.
anyone know what it costs the title sponsor? nmDougSloan
Dec 19, 2003 1:52 PM
Forgive me if my memory fails...innergel
Dec 19, 2003 2:00 PM
But my foggy recollection tells me that USPS spends $40 million/year. Roughly $12 million/year goes towards rider salaries. Lance told Charlie Rose this figure in an interview on PBS I saw in October.
thnx; probably want a 5 yr contract, too nmDougSloan
Dec 19, 2003 2:29 PM
That isn't the annual cost...TJeanloz
Dec 19, 2003 2:38 PM
$40MM is the estimated total cost that USPS put into cycling sponsorship and promotion (not just the team) from 1996-2002. The first contract USPS signed was for $3MM over three years, from 1997-2000. In 2001, they signed on for $25MM for three more years (through '04).

Lance's salary in 1999 was ~200,000; in 2003, it was in excess of $4MM. So that's been a big part of the increased cost.

In general, except for Mapei, the total annual cost of a D1 team is in the neighborhood of $10MM, with probably 75% of that picked up by the title sponsors.
eBay -nmcydswipe
Dec 19, 2003 4:44 PM
RBR (obviously) What's the matter with you people? (NM)eyebob
Dec 20, 2003 7:14 AM
Exxon Mobil nmdivve
Dec 20, 2003 8:50 AM