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Amazing. I just saw a TV ad for an LBS.(13 posts)

Amazing. I just saw a TV ad for an LBS.AllUpHill
Dec 13, 2003 11:06 PM
For the first time. Never thought I'd see the day. Do your local shops advertise on TV? Maybe it's just a holiday season thing.
I've never seen such a thing ( nm )superdog
Dec 13, 2003 11:18 PM
re: Amazing. I just saw a TV ad for an LBS.russw19
Dec 14, 2003 1:25 AM
The shop I work at does. But not this time of year. I live in a college town and during the holidays the population shrinks as students go home. So it would be a waste to put out TV ads now for us. We advertise at the beginning of the school year to get the new students. Once they figure out that they can't drive on campus or park anywhere near their buildings, they buy bikes. So that's when we run TV ads... end of august, early september. But this is one of the slower times of year.... kinda odd being that it's hectic other places.

I should mention as a follow-up...russw19
Dec 14, 2003 1:32 AM
Many bike companies will co-op the ad. Did the ad you saw advertise a specific brand of bike that the shop sells? The shop I am at runs Fisher/Lemond ads for our LBS spot, another shop in town runs ads co-oped by Litespeed.

Often the bike companies will pay for as much as 75% of the ad, but usually it's a 50/50 split.

As I mentioned in the above post, the shop I work at runs ads at the beginning of the school year, but another shop in town ran ads during the Tour and Giro on OLN. Cable that is, not national OLN. It was funny, if I watched the Tour at my mom's house (she has cable) I would see their ads all the time... if I watched at my house (I have DSS) all I saw were those stupid Lincoln Navigator ads ALL the time.

I should mention as a follow-up...AllUpHill
Dec 14, 2003 7:28 AM
Interesting. Yeah, they briefly mentioned their brands, just the standard role call of the Trek labels I think. But not so much that it seemed a concerted effort to plug and schmooz over the brands. So who knows if the Big T pitched in.

This is a college city (a small city) too, but it's got a large enough non-transient population that it doesn't shut down during breaks. Unlike the college hamlet I am from.
We had a shop in CT. do one a many years ago. It was funnyHigh Gear
Dec 14, 2003 6:29 AM
, they were on the bike trail and the girl had her helmet on backwards. I now see her doing commercials for Bob's discount furniture. Working her way up the ladder, hey.
Hah - what LBS was that?jtferraro
Dec 14, 2003 6:46 AM
I'm also from CT and find that Bob's Discount Furniture Lady quite annoying (then again, so is he)!

It was...High Gear
Dec 14, 2003 11:43 AM
Manchester cycle. That same blond girl.
That gold digger!pitt83
Dec 15, 2003 5:24 AM
I wonder if she'd look twice at him if he was still manager of Radio Shack!
That gold digger!High Gear
Dec 15, 2003 5:23 PM
My wife thinks they are married. I wonder. She is pretty hot. Bob on the other hand is a pencil neck geek.
SpinDoctorCyclewerks ........PEDDLFOOT
Dec 14, 2003 8:41 AM Bartlett Il. used to have some commercials on local cable stations.They were pretty funny.The owners actually did them in the neighborhood the shop is in.They received a good response if I recall.
The Blue Wind in Hollywood, Maryland.....BrianU
Dec 14, 2003 10:23 AM
advertised on a local cable channel when I lived at Lexington Park, Maryland in 1995.

I see LBS ads all the time during the TDF (nm)ColnagoFE
Dec 15, 2003 8:55 AM