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Future of Pro Cycling...(4 posts)

Future of Pro Cycling...funknuggets
Oct 15, 2003 7:38 AM
Im sure this has been discussed at some point, but what do you all think will happen to cycling. Where is it going or how will it change? With many of the major sponsors pulling out both nationally, and globally... is the end near? Add this to the fact that historic races fading away one by one, and what does this mean?

Is it the fact that the major stars no longer race every classic and sponsors feel they dont get the bang for their buck, or is it the global economy, or is it that there are so many better marketing opportunities, lack of return on investment, what?

I know major sponsors pull out year after year, and I don't want to pull a 'chicken little' here, but the last few years have been prolific. Perhaps I worry too much, but what happens after Lance?

So ponders the funk...
It's as fine as it ever was...Dwayne Barry
Oct 15, 2003 8:34 AM
except now the good riders make a decent to great living from the sport!

Sponsorship changes continuously, big deal, with the addition of Div. 3 teams and just in general there are far too many pro teams. The pro peloton could use a good reduction in size, this would also serve to concentrate the sponsorship dollars and guarantee to a larger degree a sponsor more return on their advertising dollars. I think this is in part where the UCI is going with their Pro Tour or whatever they're calling it.

What historic race has faded away? Paris-Nice is the only big one I can think of that ALMOST faded away.

Post-Lance, who cares? He's bad for European cycling in general because he largely monopolizes the one biggest show, guaranteeing great coverage for USPS but that has to come at everyone else's expense. Has Lance affected domestic racing sponsorship? Seems like most of the major sponsors were there before Lance, and are leaving or left at the height of his popularity.
When Lance retires, Ton Danielson wins 7BIG RING
Oct 15, 2003 1:16 PM
When Lance retires, Tom Danielson wins 7BIG RING
Oct 15, 2003 1:17 PM