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Bianchi's $34M annual revenue(3 posts)

Bianchi's $34M annual revenuePdxMark
Sep 2, 2003 12:08 PM
The recent CycleSport issue, talking about Team Bianchi, mentioned that the Bianchi company had annual revenues of $34M (or $38M, I can't remember). At a high average estimate of $1000/bike, that amounts to 34,000 bikes a year - or about 130 bikes a day (264 workdays/year).

Is that correct? At first glance, that seems very low. The $1000/bike is probably too much, so maybe 260 bikes/day for 70,000/year. How does that compare to Trek or Cannondale?

In terms of Team Bianchi, the article pointed out that Bianchi company is owned by a much larger sporting goods company that actually could afford to revive Team Coast.
Probably low,TJeanloz
Sep 2, 2003 12:34 PM
I'd say that $34MM is probably on the low side for Bianchi. BianchiUSA alone is in the $15MM range. Cannondale (which was public) had sales of ~$160MM last year. Trek is in the neighborhood of $400MM.

Keep in mind that Bianchi, Trek, Cannondale don't sell any bikes for $1,000 - that's what the retailer gets, not what the wholesaler gets. Their average ticket is probably in the <$500 range.

And no self-respecting Italian works 264 days/year...
Huffy , 421 million at an average cost of $60 = a bike a minute. (math adjusted for the asian work day)firstrax
Sep 2, 2003 5:42 PM
An exact match for the rate that suckers are born.
Coincidence?