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Sponsors(4 posts)

Sponsorssuperdreadnought
Jun 3, 2003 7:17 PM
How do you go about asking people/companies to sponsor you for racing? Any one ever ask their employer and/or union to be a sponsor (what kind of response do you get)? What about the amount? How do you sell the little patch on your jersey/shorts they get?
A good proposal is KEYSprint-Nick
Jun 3, 2003 7:41 PM
Theres 4 things you really want to pay attention to:
1) Your proposal itself is key. Here are a couple proposals my team and I have had luck with:
1) Our teams www.podiumbound.ca/misc/teamproh.pdf
2) Mine is at www.podiumbound.ca/misc/resume.doc
3) My business card at www.podiumbound.ca/misc/card.doc
4) Then follow everything up with a good cover letter and you'll be rollin'!

From a good cover letter, my proposal and my teams proposal I was able to get full sponsorship of our website www.podiumbound.ca, sponsorship from Shimano, Rudy Project, and others.

All these files are at least 1.7 mb.

Good luck!!!
Nick
A few ideaspitt83
Jun 4, 2003 4:33 AM
1.) We are sponsored through our company's sports and recreation budget. I made the argument that cycling isn't dissimilar to a bowling / golf league or a softball team. Our budget includes uniforms and entry fees; similar to those other groups.

2.) If your company sells a product and advertizes, go thorough the marketing group. Our corporate HQ team went through one particular product's marketing group and got sponsored there

3.) Agree that proposal is everything. Make sure you target that tailored to the audience.

4.) LOOK has guidelines and templates on their website. www.lookbikes.com Check those for starting points and ideas.
re: SponsorsJBergland
Jun 4, 2003 4:43 AM
superdreadnought,

One of the main things to keep in mind is what can your team offer the sponsor!! Sometimes it's additional sales or business (bike shops, athletic stores, car dealerships, insurance/investment companies, etc.). Other times sponsors come about from ‘connections'. a friend of a teammate that is interested in seeing their name on a jersey/web site. Some sponsors can come through other sponsors. a bike shop is a good example of this. They might be able/willing to line up a ‘team deal' through one of their venders on helmets, shoes, bikes, etc.

Here are some ideas to use when giving your ‘sales pitch'.

Bike Shops: Group rides leaving the shop. Team appearance at specific events/races. Ride what the shop sells (if the price is right).

Car dealership, investment companies, etc.: This can be any easy ‘sell' in some ways. If your team has 20-30+ members, it can be easy to explain/show that the chances of getting at least ONE additional sale or investment increase a great deal through their sponsorship. Selling ONE car or getting ONE new investor usually pays for the sponsorship right then and there!!

Product: Be able to show any company how you are going to show-case their product. Events, races, banners, magazines/articles, web sites, etc. Sponsors LOVE to see their name anywhere they can!!

Our sponsors range from $100 to $1000.

Good Luck!!

JBergland