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Clif Bar and the Environment(6 posts)

Clif Bar and the Environmentsixbillionethans
Apr 15, 2003 6:16 PM
I just thought I would share this email I received from customer service at Clif Bar Inc. I sent some comments to them suggesting they make their products' packaging more environmentally friendly given the 'eco-consciousness' of their market. It's pretty cool when a company is as aware as Clif Bar is (as I was informed in the reply) and they get back to someone with such a great, personal response. I hope they keep up the good work.

"Thanks so much for all your great feedback about the environmentaly/socially responsible nature of our products. I can assure you your comments are not falling on deaf ears, we take these concerns very seriously, and I'll log all your ideas for our product teams review. Currently we're working on selling Clif Shot in a larger size, we've just run into issues with product freshness with this. We're also looking for packaging vendors who can provide what we need in a recyclable form, but to be honest, it's not out there right now. We need packaging which is very durable and air tight since we don't use any preservatives/additives in any of our products.

I can tell you that we've switched to non-shrink wrapping our boxes of bars for all our lines, saving from using tons of plastic. We've switched to using at least 65% Organic ingredients in all our Clif Bars, creating a healthier bar and healthier planet. We've partnered with NativeEnergy WindBuilders to offset the carbon dioxide generated by the energy used in our offices, manufacturing, and business travel by constructing a windmill. We are constantly looking to minimize our impact on our planet, and we even have a staff ecologist whose an employee dedicated solely to this purpose.

Thanks so much for your feedback, I'll make sure it makes it to the appropriate people.

I hope you'll continue to enjoy our products, and thanks again for your time.

Cheers,

Thomas"
Now if the users would just pick up after themselves. nmSpunout
Apr 16, 2003 3:42 AM
agree; problem is the user, not the companyDougSloan
Apr 16, 2003 7:13 AM
Recycleable or not, won't matter if people dump the wrappers all over the road. Same with Gu and half a dozen other things.

Bananas - now there's a perfect wrapper...!

Doug
"a staff ecologist ".......*roll eyes* nmTower
Apr 16, 2003 5:16 AM
Beats a Staff Attorney/Public Relations Weasel...SpoiledBikeDaddy
Apr 16, 2003 6:52 AM
... hired specifically to provide legal cover and the best possible spin on a company's bad habits (of course that never happens, right? Right?) ;)
..like Esso's staff ecologist. ROTFL! nmSpunout
Apr 16, 2003 8:45 AM