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getting sponsors, printing club jerseys, & related questions(13 posts)

getting sponsors, printing club jerseys, & related questionsJS Haiku Shop
Jan 28, 2003 6:06 AM
tag, i'm it.

our local club is pretty much the only one in town. we have a membership of a couple hundred, though 400-500 cyclists show for major local events. our club is considered recreational, with a touring core, with no racing team(s). this is fast changing as younger riders are integrating the membership and officership, and our "touring core" is becoming the riding minority (or not riding so much anymore).

club jerseys were run a few years ago, though the results of sale in quantity and popularity are unknown at this time. the current push is to print another run with a different and updated flavor.

last year and the year before we offered a limited number of jerseys (pre-pay before printing) for the club's major ride of the year. they ran around $80 apiece, due to the limited number in the order. this was a major factor for folks not buying jerseys--the cost. another was the wait--not having jerseys on hand. people had to buy before they were printed, and this was not as satisfying. add to that the fact that last year's ride jersey was never ordered, and 20+ purchases were refunded (not enough to get a minimum order)...

this year i'd like to get actual club jerseys (not "event" jerseys) printed and offered to the membership, and at event rides for members *and* non-members to purchase. of course, as cost was a major issue, and as we don't have the funds to print four dozen up front (without orders and cash in hand), i'm thinking about offering real-estate on the jerseys for local businesses and bike shops to "sponsor" the jerseys. this might #1 offset the price to members, and #2 give us a chance to have some on hand before purchase.

how is this done, as far as sponsorship, ordering, offering, pricing, etc.? and, what other related suggestions or observations have you?

TIA!!!

-J
I did this last fallbigrider
Jan 28, 2003 6:34 AM
Our club is only two years old and this is how we did it.

We used Voler
Got three sponsors
Ordered 60 jerseys out of club money(had a little in the account plus the sponsorship)
Designed the jerseys
Received the jerseys
Sold Jerseys to members for 30 dollars
(two color jerseys in the fall were costing less than 50)

This worked efficiently because of several reasons

People gave their money when they picked up the jersey.
This eliminated having to deal with everyone twice.

The sponsorships lowered risk to the point that it was not a worry to the club. WHO Wouldn't buy a jersey made by voler for 30 bucks?

Everyone was proud to wear their jerseys in group rides which also promotes jersey sales(if your design is decent)
how did youJS Haiku Shop
Jan 28, 2003 6:41 AM
decide on how many of what size to buy?

what was the bottom line price for 60 jerseys?

how much was offset by sponsorship?

how did you sell sponsorship? i.e. how much for each logo, etc.?

thanks again!
how did youbigrider
Jan 28, 2003 7:04 AM
We had members try on jerseys and indicate they wanted to buy a jersey. We used the old bell shaped curve to buy the extras not requested.

We paid I believe right around 50 dollars for the jerseys including shipping.

We charged 500 bucks for a sleeve and 1000 for the back.

I went to places that would be interested in the advertising and made a pitch.

Give me an email and I will send you the designs with some other specifics
e-mailJS Haiku Shop
Jan 28, 2003 7:07 AM
cat5tattoo@yahoo.com

thanks
re: getting sponsors, printing club jerseys, & related questionsdplitman
Jan 28, 2003 7:12 AM
Where are you located. The reason I ask is that I am a fellow cyclist who also represents an Italian clothing manufacturer. We specialize in making custom clothing for teams and clubs.

You can email me (danplitman@yahoo.com) your number so that I can tell you more about our clothes. One good thing you will be glad to know is that we do not have any minimums.

Dan
We've done this two ways.Scot_Gore
Jan 28, 2003 9:45 AM
I'm on an MS150 ride team, so we have a more "event" specific mission.

For the first two years we used stock jerseys, and sold space to bring the cost of a stock jersey down to about $15.00 bucks a member. The jerseys not team specific, but at least we all looked alike. We did post production silk screening to get our sponsors on the jersey.

Last year we did a full custom jersey. Half the team works at the same company, so we got them to subsidize jerseys for the whole team. We used Sugoi's custom shop. Sugoi offered us the 60 jersey price (less a little more), we ended up ordering 72 jerseys. The cost was $68.00 per jersey. That price included several hours of "art" done by Sugoi. Riders paid $20.00 per jersey, sponsor picked up the balance.

This year we will order another batch, volume is unknown at this point. We won't have any "art" charge this year so we will likely drop below $50.00 per jersey.

HTH

Scot
Here the link to Podium Bound's resumePODIUMBOUNDdotCA
Jan 28, 2003 11:36 AM
Sponsorship is essentially a sales job where you ask people for money... a good proposal will go a long way to doing this. My team went to kinkos and got it printed off on a super nice color printer which cost about $5. Then we got them bound with a nice cover and back... which is great for your very good copy but we had a couple people throw them out which hurt us bad in our bank book since it was $12 (Canadian) a shot.

Here are the links. Of course since its a club you'd need to change it a lot and probably compress it to 2 pages finding a midpoint between my proposal and my teams.
www.podiumbound.ca/misc/resume.doc - my resume... 2 pages printed front and back on a regular computer and mailed off with a cover letter
www.podiumbound.ca/misc/teamproh.pdf - teams resume... printed off at kinkos

Nick
PodiumBound.ca
this might be helpfultarwheel
Jan 28, 2003 1:10 PM
This website has lots of information on ordering team/club jerseys and links to manufacturers.

http://www.bicycleapparel.com/teamclub.html
*most helpful.* awesome primer. thanks!!! nmJS Haiku Shop
Jan 28, 2003 1:15 PM
Try 'Verge', as well.seyboro
Jan 28, 2003 2:49 PM
Our club has been dealing with Verge for our jerseys/shorts/vests. They will send you a size run and a full size poster of your jersey before the actual print. This makes ordering a breeze, as everyone gets to see and try on their order. We have 5 local sponsors (at $200 a piece, I think) and that helps with the initial setup fee. The Verge folks are very friendly, have a good product and are prompt. Bottom line price for the jerseys was $48.- Give them a holler: 1-800-536-0160
re: getting sponsors, printing club jerseys, & related questionsBurtonSpeedy
Jan 28, 2003 4:55 PM
I am in the middle of doing this right now. My program is more for a racing team than a club, but you are free to look at my proposal: http://www.dkcycling.com

Word: http://www.dkcycling.com/team/2003SponsorshipPacket.doc

Acrobat: http://www.dkcycling.com/team/2003SponsorshipPacket.pdf

The sponsorship climate right now is pretty tough. Stay positive, it is a lot of work but also a lot of fun to organize something like this.

BurtonSpeedy
thanks, all! will follow-up with results. nmJS Haiku Shop
Jan 29, 2003 6:09 AM