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For anyone who's wondered about WRENCHSCIENCE.COM(8 posts)

For anyone who's wondered about WRENCHSCIENCE.COMThe Human G-Nome
Jan 20, 2003 7:02 PM
just for the heck of it, i decided to go to E'Ville today and check out "wrenchscience" which actually goes by another name when they're not playing "e-business". they have a very nice 2-story warehouse and a crew of 5 or 6 (as it appeared) employees wrenching bikes. surprisingly, they had very few actual built bikes on hand and, considering the incredible selection they have on their website, not that many visible frames. i asked them if they had any Ciocc frames available for example and they said they had none. they did have a very nice selection of built up Fondriests, a few Colnagos, a DeRosa, some pretty slick looking "house-brand" fixies, etc. all of their staff were genuinely very nice and helpful and they seem to have a pretty good business going. considering their prices reflect that of an LBS rather then a discount internet cycling store, i was rather surprised with the low volume on hand. as i hadn't seen a ton of Fondriests out on my rides, i was also surprised by how absolutely brilliant some of the paint jobs were compared to how absolutely ugly others were. this had to be the biggest range from ugly-as-sin to drop-dead-gorgeous of any manufacturer. they did tell me that they'd be updating their website soon and including lots of new product for 2003. i am rather surprised that other e-businesses haven't followed their lead because from a marketing standpoint, their "fitting" and "build a bike" sections are pure genius. anyway, since i was curious i'd imagine a few of you were as well.

happy riding.
Thanks, I did wonder about them...seyboro
Jan 20, 2003 7:19 PM
By any chance, you didn't ask them about that topless Aguilera-look-alike in their ad on cyclignews, did you?
Thanks, I did wonder about them...The Human G-Nome
Jan 20, 2003 7:28 PM
no, haven't seen that one. at least they're smart enough to know sex sells.
E-business is all about topless chicks, not inventory.Spunout
Jan 21, 2003 4:07 AM
The only way to make your margins is to hold your inventory at the supplier, and only pay for it when you have a delivery. Same with groups, etc. Sorta like the Dell manufacturing model. They don't pay for your HD until you order your computer, for example.
E-business is all about topless chicks, not inventory.geeker
Jan 21, 2003 7:12 AM
Funny thing, I looked at WS's site and the director of marketing is a woman! Agreed on inventory. I'd be surprised if they stocked many frames.
At times she is a toplesss woman (nm)53T
Jan 21, 2003 11:07 AM
How about: Buy $4K bike get a complementary "massage"...Bruno S
Jan 21, 2003 10:06 AM
I bet they would still make a profit.

But yes, the Dell model is ideal. The only problem is that only really heavy players have the leverage to keep the inventory at the supplier.
re: For anyone who's wondered about WRENCHSCIENCE.COMAaronL
Jan 21, 2003 10:00 AM
One of my best friends just bought an awesome Fondriest from them 2 weeks ago. According to my bud, it was a great experience with these guys and they had the bike ready for him to ride within a week of his order.

AL