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So, what's up with Dean Bikes?(7 posts)

So, what's up with Dean Bikes?tarwheel
Oct 1, 2002 9:17 AM
I was checking the Dean web site last week as the Culebra has been one of the frames on my wish list. Now they've revamped their web site and do not list any steel (or aluminum) frames anymore. So I sent them an e-mail inquiry and they replied, saying:

"We will continue to make steel and aluminum frames - they will be under the Ionic Cycles label - we will have this site up shortly..."

This seems like rather foolish marketing to me. Dean has built frames for a while and have a brand name that -- although not common -- seems to be known by many knowledgeable cyclists. So, now they seem to be rebadging their steel and aluminum frames as "Ionic" bikes that I for one have never heard of. I have considered buying a Dean frame some day, but I would be much more reluctant to buy an Ionic, even if it is the same frame. It's not snobbery, just common sense. If you ever have to sell a used frame, a brand name makes all the difference in the world. Besides, I just like the way the Dean multi-color logo looks. I don't get it.
Speaking as a Culebra owner,sn69
Oct 1, 2002 9:30 AM
I have to agree with you. I've looked at the Ionic website, and unless it's soon-to-be-revamped, their steel offering doesn't look a bit like the Culebra. It had round pipes throughout and strait stays, as opposed to the C's mega down tube and curved chain and seat stays. If Dean does market the Culebra under a different badge, the bike will be great--trust me. I'm quite content with my choice, although I still harbor a desire to get a lugged/chromed steel bike.

As for their current strategy, it's anyone's guess. If their new SuperduperuberwonderLT is that great, then they need to provide more info on the website to justify the $3K pricetag. Until then, the ED XLT remains a great bargain in custom at $1800.

Dean has a history of experimented some, including brief forays into carbon and tri frames. Perhaps this is another attempt to further define their niche in a wacky market.
What I was told....Gregory Taylor
Oct 1, 2002 9:38 AM Dusty at Dean Bikes (who is now going to Business School and working part time at Dean) is that they wanted to position themselves as a provider of higher-end ti frames and bikes at a good price. It's what they do best, according to them.

Frankly, the steel stuff is beautiful too. A Culebra is a GREAT bike. I bet that you could still get them to make you one with DEAN decals.
Has your new frame shipped or arrived yet? nmsn69
Oct 1, 2002 11:29 AM
Not Yet. I'm waiting.... (nm)Gregory Taylor
Oct 1, 2002 11:48 AM
re: So, what's up with Dean Bikes?scrublover
Oct 1, 2002 10:47 AM
Ionic is a company in Boise. They do some nice mountain stuff; never seen the road stuff in person though. I have a mtb frame on the way from them. Singlespeed disc only eccentric bb for $550 in Reynolds 853. How bad can it be..... Perhaps DEAN, being a bigger company is just doing a bit of buying to help get a bit larger?

While living in Denver, the guys at DEAN helped me with a frame repair for the cost of only some beer. Never had one of the bikes from them, but they would be on my short list for the next one again based on that experience.

re: So, what's up with Dean Bikes?johnjohn
Oct 1, 2002 11:31 AM
Isn't the "Ionic Breeze" one of those air purifiers from Sharper Image? Dean should stay Dean IMHO.