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New roadie magazine...(5 posts)

New roadie magazine...Djudd
Aug 24, 2002 3:17 PM
Rivendell's latest e-mail advises that a new roadie mag is due out in the fall check it out http://www.asphaltmag.com

I sure hope this is better than the late "RoadBike Action" I have every copy and when they went under I started getting this unbelievably bad rag called "Bike". I had to write the publisher and tell them to get out of my life and mailbox.
re: New roadie magazine...Akirasho
Aug 24, 2002 5:57 PM
... I remember Patrick Brady from the old "Bicycle Guide/ Bicyclist" mag... maybe they can get the old crew (Garrett Lai and Joe Lindsey) back on board (considering the shakeups over at Rodale).

It's a risky proposition... but relatively independent BMX and Skate mags have survived... if they're really savvy and really lucky... it might work (I assume their niche will be 'tween "Bicycling", "Cycle Sport" and "VeloNews").

An Interbike launch will help.

We abide.

Remain In Light.
wish them luckDanoK
Aug 24, 2002 10:02 PM
I was with Patrick Brady on an Erickson tour of the French Alps in 1999. He was talking about this project and snapping lots of photos for it on that tour. I wish him well with it. However, I think they'll have a very difficult time competing with CYCLE SPORT and PROCYCLING. Even thought those mags are British, they include a lot of stories about American riders in Europe. They know their readers in the UK and the USA are very interested in English speaking racers in Europe. The quality of those magazines is quite high and their availability in the USA makes them tough competition.

Hopefully Asphalt magazine can find a market by focusing on American bikes and American riding. I'd ditch the name though....."Asphalt" just doesn't convey cycling at all.
I agree they need a name change!!!!....nmDjudd
Aug 24, 2002 10:06 PM
Marketing had an Ass-fault. -nmSnowBlind
Aug 25, 2002 2:23 PM