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As of yesterday (possible spoiler)(13 posts)

As of yesterday (possible spoiler)PhatMatt
Jul 19, 2002 7:52 AM
Since lance is now on the front page of most of the news papers, and being mentioned in the news. I do not see anyone saying where is the advertising here in the states.

Matt
Matt- what are you asking?MXL02
Jul 19, 2002 8:46 AM
I don't understand your question.
Matt- what are you asking?PhatMatt
Jul 19, 2002 8:53 AM
Sorry about the rambeling... A few days ago every one was saying that the Post Office should not SPonser a team that competes mostly in Europe. My point is all the publicity that Lance is getting now say's that the add dollars pay off when he is in all of the sport sections and on teh front page of some papers. It is more of an observation than a question. Ben than maybe they were just venting on the recent price of stamps.

Matt
Matt- what are you asking?MXL02
Jul 19, 2002 9:22 AM
I don't understand your question.
No real question.PhatMatt
Jul 19, 2002 9:32 AM
It stems back a few days to a thread about the price of stamps and the post office should not be sponsering a team the participates mostly in europe. Here is the thread link.
amflyer "Any comments/insights on this article?" 7/12/02 11:17am

Matt
Well I am not going there again.MXL02
Jul 19, 2002 9:32 AM
First sorry about the double posting...my computer hiccupped. Secondly, I got pistol whipped the last time I made the comment that I thought the USPS was a less than ideal sponsor for Team Lance. I get the feeling that the fans on this board are so diehard, that anything negative concerning anything remotely to do with Lance raises hackles, so, I think we just let it go. It's good that everyone at least here is such a great fan. I for one am in total awe of the man...he is truly the Tiger Woods of cycling. Unfortunately, most of the world will be watching Tiger this week rather than Lance.
Well I am not going there again.PhatMatt
Jul 19, 2002 9:39 AM
I am fairly new to cycling. It kind of blows me away some of the companis that sponse Bike Racing. I would expeect it to be mostly companys that produce cycling products. I think it is nice to see the US sponcering a team like Postal does. But than I look at any company that puts out money to sponser a sporting team but complains that they are always loosing money? I think it is a real double edged sword. I like Lance and the team. But I would like to see some one Like Bud or Microsoft start up a team.
No argument here.MXL02
Jul 19, 2002 9:45 AM
MXL02 "Any comments/insights on this article?" 7/11/02 11:34am
Very well put nmPhatMatt
Jul 19, 2002 9:50 AM
No argument here.thejerseydevil
Jul 19, 2002 10:42 AM
Not to wake sleeping dogs, but I think you are way off. Most folks like the postal service (except for far right or far left wackos who dont like the govt at all, plus some others for different reasons), which generally provides good service right to your door, and at prices that are much lower than those in other first world countries. You can expect to pay 50-90 cents for first class postage in Europe, and European countries are much smaller from a logistical standpoint.

Additionally, USPS has a global shipping component that most people don't realize exists. Spending a few million of an already earmarked advertising budget on a cycling team with the number 1 rider to increase marketshare in Europe looks like a winning idea to me. Not to mention the 'free' US advertising from increasing coverage here in the press/media that phatmatt already discussed.

If other US companies want to get involved to sponsor teams and promote the sport, the more the merrier. With Bon Jour, Mapei and other Euro companies leaving, there is more than enough room.
Ok I'll bite...I know I'll regret it, but I'll bite.MXL02
Jul 19, 2002 11:52 AM
Whether or not the USPS is a good company or bad company is irrelevant. The point is: is the USPS the best sponsor for an American cycling team, with one of the goals being to improve the visibility and acceptance of the sport in the US. If you really believe that the USPS is the best to accomplish this goal, well, we will just agree to disagree. I can tell you from my own anecdotal discussions that most non-cyclists think it borders on the criminal that the USPS is sponsoring anything, and it is just one more burr in their saddle that irritates them about cyclists. This is not a rant on the USPS. It is simply pointing out how the public's perception of the USPS does not help with their perception of pro cycling or cycling in general.
Ok I'll bite...I know I'll regret it, but I'll bite.thejerseydevil
Jul 19, 2002 1:22 PM
no, dont regret it. i'm a moderate and i like to argue on the merits, not on emotion or with blinders on.

my anecdotal discussions have been quite different. for the most part, those who i have spoken with have an improved view of the postal service mainly because of its association with all-american Lance, especially those non-cyclists who are more familiar with Lance's story. however, i have encountered a few who irrationally see the sponsorship as a real contributing factor to stamp price increases, but in my experience, they have been in the minority.

as for the goal of improving visibility and acceptance in the US, i think the USPS has accomplished this, maybe only in a supporting role. they enabled lance to return to the sport with a good team, when virtually no other team would take him, thus helping him to achieve tour victory and become and american icon and cycling spokesman. it may be lance who is improving the visibility and acceptance but USPS helped get him to that position to some degree. plus, what's more visible to the world than Lance in a red white and blue postal kit with the national bird featured prominately?

this lends itself to another point. i think its the personalities who bring visibility and acceptance. if microsoft or nike or Great Grandma's All-American Apple Pies sponsored a team, i believe they could accomplish little towards increasing visibility and acceptance in the US without an American star with a compelling story.
I wondered at first also.Steve98501
Jul 19, 2002 11:05 AM
I got into cycling 4 years ago and was surprised to learn that US Postal sponsored a pro team. However, the more I've learned, the more sense it makes. Postal spends about 6% of its advertising budget on the cycling team, which enhances Postal's image more in Europe than here in the US. But for regular mail, Postal has close to a monopoly in the US, so it wouldn't make sense to devote a lot of advertising to that. The competition they have (excluding email, of course) is parcel package delivery, both here and apparently in Europe with UPS, FedEx, and maybe others. So enhancing US Postal's parcel service both in the US and Europe would make sense if that is where their market is. Whether 6% is the right amount to be spending mainly in Europe may be more subjective than objective, but the concept certainly appears to make sense. I think the fact that the Postal team is winning, and dominating, the world's most prestigious pro cycling race probably yields unanticipated tangible and intangible benefits to the US Postal Service. It is funny to hear stories of Postal Service workers who claim never to have heard of Lance or the Postal team. Oh well, some people have pretty short horizons (no life).

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