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OLN TdF ad media blitz(6 posts)

OLN TdF ad media blitzNeedSpeed
Jul 16, 2002 1:25 PM
Is it just me, or is OLN really pushing their TdF coverage this year. This morning, as my wife and I were making breakfast and listening to DC 101 a rock station here, on came a radio commercial with Phil and Paul! The commercial had excerpts from last year's tour when Lance was kicking Jan's butt in the mountains. My wife and I just stared at each other and said "Damn." I guess OLN is flexing it's muscle to try to add viewers. They have some heavy hitters on board as far as sponsors go with Lincoln, USPS, Nike, Circuit City and Trek. Anyone else hear any radio spots anywhere else in the country?
re: OLN TdF ad media blitzAllen az
Jul 16, 2002 1:34 PM
Yep, I heard the exact same commercial on 101.5 "The Zone" (rock station in Phoenix, AZ). It really surprised me.

re: OLN TdF ad media blitzkomatiite
Jul 16, 2002 1:34 PM
i havent hfeard any here in S.east Ohio but i do know this much; the Dell commercial is driving me absolutley bonkers and i could have sworn that the Lincoln ad music was creeping into my head on my ride today. scary...
re: OLN TdF ad media blitzChen2
Jul 16, 2002 1:56 PM
Actually I think the Yahoo commercial is pretty kool.
Jul 16, 2002 3:13 PM
Oh, are there commercials on OLN? I hadn't noticed since I have Tivo. I just watch the race. I don't even have to listen to Bill Patrick, this year's non-cyclist American commentator.

You're right down the roadbobwill
Jul 16, 2002 4:11 PM
I'm in 'Naptown, and go to school at College Park.
Elliot in the morning kicks butt!