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Trek digresses to the infomercial market.....(25 posts)

Trek digresses to the infomercial market.....bob_vanderhaus
Jun 28, 2002 6:43 AM
What a frigging joke. I could not believe that OLN packaged the program like an informative show about what gear the top cyclists ride. They could have at least had the infomercial slate at the beginning stating that this was a paid advertisement. I understand that Trek is a huge sponsor for American cycling, I just thought that it went a bit too far. I have never really been a Trek fan, and I certainly will not buy one in the future. They should have also interviewed the people who have been laid off in Washington at the Klein factory, to show how "dedicated they are to keeping production in the good ole US of A,".
Sorry for the rant, I just felt like I was watching an infomercial for the “amazing juicer” with pro cyclists as the spokesmen.
100 percent agree! - NMShad
Jun 28, 2002 6:49 AM
re: Trek digresses to the infomercial market.....JackDanielsFSU
Jun 28, 2002 7:03 AM
All they were missing was the flasing 800 number on the bottom of the screen and the anouncer telling you to call in the next ten min to get somethign extra for free.
I was interesting...eschelon
Jun 28, 2002 7:04 AM
Sure, it really did seem like a well done infomercial, but aren't all shows ads/infomercials? Aren't bike races on TV commercials? Observe the myriad of visual references to corporations and their products/services/messages. Haven't you ever watched the Food Network shows where they center shows around restaurants or food manufacturers and how they make what they sell? Haven't you ever watched sports broadcasts of pro sports teams advertising their team logo wear? I think your cynicism blinded you of the inherent entertainment value of that show about Trek.

To actually deduce that the OLN broadcast about Trek is in the same line as Ron Popeil (sp?) trying to sell his Magic Roaster Oven, food dehydrator, juicer, or magic spray on hair for balding men goes too far...given that any media outlet that we all commit our attention to today are all geared to make us want to buy it...whether directly or indirectly.
Amen, brotherrollo tommassi
Jun 28, 2002 7:10 AM
About a year ago I posted a question, asking if people felt the Pro-Gun infomercials OLN was running were indirectly bankrolling OLN's ability to bring us cycling programming.

So, I guess it's the Good with the Bad, without Trek or the NRA we wouldn't be getting live daily coverage?

But, I turned it off and went to read a good book instead!!
sadly..... i sat thru it as well.....Spirito
Jun 28, 2002 7:10 AM
bob roll has gone down a few notches in my book.

he is lying if he really likes what trek do and think them incomparable.

i cant beleive i sat through it - what a waste of time.

FXXX TREK is all i can say. i didnt have an opinion on trek before watching their ad - now i dont like em.

I watched a bit and didn't mindColnagoFE
Jun 28, 2002 7:16 AM
I mean we are all smart enough to know trek paid for this spot. i thought bob roll was interesting and the story behind lance's bikes was kinda interesting.
'twas entertaining. beats fishing shows. i'm on the fence. nmJS Haiku Shop
Jun 28, 2002 7:18 AM
I'm confusedtexfan
Jun 28, 2002 7:24 AM
Are you mad because Trek is marketing their products or because OLN did a fluff piece on Trek?

If you already don't like Trek, fair enough, but is seems appropriate to me for a company to get as much positive exposure for their products as possible.

Of course, I am biased because I am one of those in the "infomercial market" who just bought one of their bikes.

What show are you talking about?bikedodger
Jun 28, 2002 7:28 AM
I didn't watch TV last night, please tell me the title/concept of the show.

What show are you talking about?Crankist
Jun 28, 2002 10:31 AM
As stated, a Trek informercial with Lance and Bob Roll
gushing - all in the (thinly-veiled) guise of a normal
broadcast show.
Mike (the REAL one)
The Champions Ridesimstress
Jun 28, 2002 11:21 AM
I just looked it up on The program is "The Champions Ride" and airs again June 30 5:30-6:00pm.

Trek - America's premier bike manufacturer makes the bikes that Lance Armstrong has ridden to three consecutive Tour de France victories. Roland Green peddled a Trek to the top of the podium at the Mountain Bike World Championships and multiple Word Cup and NORA victories. And Trek's commitment to competitive cycling goes deeper still. They are supporting athletes at the grass roots level with their riding programs that have developed and nurtured talent at all levels. Join host Bob Roll as we focus on one company's intense love of the bicycle and everything cycling.
Would you have reacted . . .DCP
Jun 28, 2002 7:34 AM
differently if it had been a company you liked?

I really don't understand the rants about cycling content on OLN or repetitive commercials. Thanks goodness someone is willing to pay the bills so that we can see something about cycling on TV. If Trek helps that process, bless Trek.

Now I am about to finish cooking that pancake on that new charbroil and wax the Lincoln.
LoL I hear that Lincoln music in my sleep n/t53x12
Jun 28, 2002 10:43 AM
What I WOULD like to see...AllisonHayes
Jun 28, 2002 7:41 AM
I would like to see a program where they really provide close-ups of the bikes and the cyclists so I can see exactly what components they are using and how they ride. I would like to see the subtleties of what is going on in the peleton as well as what different teams are doing.

I would like close-ups on gearing, spinning, breakaways, facial composure, determination, grit.

I would like to see sweeping panaramas of the peleton as it decends from the alps or across a field of sunflowers. I would like to see the mist in a mountain climb or a group of cyclists backlit by the sun as they spin a poetry of motion and dreams and heartbreak. I would like to see Aldo Ross' stunningly poignant imagery brought to life by the camera:

i ...hasty, fragmented images of this fundamental Italy of such great and malleable beauty - the Italy, that is, of majestic ruins laden with history, the Italy of oak and cypress trees, of Italy of immense patrician villas perched on slopes like so many weary empresses, the Italy of embossed walls covered with coats of arms, the Italy of the rickety old rural buses hurtling dizzily into the valley depths, the Italy of ancient churches, of rail crossing keepers? tiny cottages, of young pregnant women, of stonecutters working at the roadside under the midday sun, of Madonna statues set into the corners of houses, their little votive lamps always lit, the Italy of haystacks and majestic long-horned oxen, of bearded young monks passing by on bicycles, of cliffs too picturesque to believe nature alone produced them, of bridges thousands of years old and still capable of carrying huge trucks on their backs, the Italy of hostelries and accordions, of grandiose palaces converted into barns and stables, of gentle hills covered to their summits with cypress trees.

I think there is so much more excitement and subtlety that could be brought to life in cycling it they only put some thought into it...
Wasn't Lance's TT bike in 99 & 2000 a Litespeed?chopper
Jun 28, 2002 8:21 AM
I thought I read this somewhere. If it was that's pretty funny because they made a big deal about his TT performance in 2000.
He only used LS in 99,elviento
Jun 28, 2002 8:25 AM
when Trek did not have a TT bike in their lineup.
I was moved so much I'm seriously considering getting a Trek -nmhrv
Jun 28, 2002 10:37 AM
Jun 28, 2002 10:47 AM
...I haven't seen this many pissy people noises since we ran out of beer at the pig-roast...everybody has to hate something/someone I guess; maybe that's what defines us.

Think I'll go run with scissors.

And I'm really getting tired of the "new bike suck, old bike good" crew. Yeah, I like classic things too, but...Christ, don't be slamming everybody's rigs.

Does anyone actually RIDE their bikes?

Whats the big DealPhatMatt
Jun 28, 2002 11:29 AM
I mean I did not get the opportunity to see this show. But I sounds like you all think it was a poor marketing ploy. Well you cannot blame them for trying. After all If it were Merckx, Colnago, Pinarello I bet the toon would be a little different. But what the hell it is just MHO.

Jun 28, 2002 6:24 PM
My Bike makes for an expensive coat rack.
Ride my bike that would get it dirty.
I paid to much for it to get it scratched
re: Trek digresses to the infomercial market.....Bob Cock
Jun 28, 2002 12:15 PM
Perhaps it could be seen as a bit much, but when you think of all of the hard times and work that Trek has done to
grow itself in this marketing driven age of technology with respect to bicycles, it is impressive to say the least. They still have a main focus a love of bicycles and to keep producing bicycles that appeal to all kinds of folks. Then you have these companys on the west and east coast that care about high end and top dollar. The big man in the chair, John Burke, has devoted himself to the Bikes Belong groups and Trek has donated time and money to a lot of grass roots programs all in the name of furhtering the very sport you love. How can one mudsling a company that in the larger picture seems to want and encourage the cycling mentality to grow as a sport, method of transportation and way of life? We should praise OLN and Trek for taking the time to buy TV time to spread some positive words about cycling. Its too bad you have to spend your time pissing and moaning about one the larger bicycle companies marketing abilities and not seeing the larger picture. Positive and productive direction in furthering the sport, however spoken it still good.
Here's some more piss...Crankist
Jun 28, 2002 1:12 PM
The larger picture's scope includes misleading advertising and increased profit for Trek. I dislike thinking that they think we're stupid enough to buy into that crap. They've lost me a a future customer.
Positive and productive direction in furthering the sport? Well Bob, that remains to be seen. And I remain in real doubt as to the purity of their motives.
OK you can flush this mudslung mess away now.
Here's some more piss...bic
Jun 28, 2002 7:25 PM
I just love listening/reading all the whinning about companies that become successful providing a product that sells. First off, it was a program about what champions cyclists ride. Duh!! where not those in the program champs!?!?! And lots of regular people also. How bout the fact that real people work for Trek as every other company. Real people who perhaps come to work with the desire to produce the best possible product they can everyday. Why is it becoming so popular to trash a name and or campany just because they are successful and give no support to whose who work behind the name. And as to the purity of their motives??? LOL Their motive is to produce products that people what to buy! DUH!!

Yes it was an info. but only those who are truly dumb would know that, watch the whole thing, then bitch about it!!!
re: Trek digresses to the infomercial market.....davee
Jun 28, 2002 3:44 PM
It never ceases to amaze me that so many beneficiaries of our capitalist economic system think that profit is an obscene word.