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how easy is it to get sponsored by a bike maker?(12 posts)

how easy is it to get sponsored by a bike maker?weiwentg
Jun 22, 2002 7:28 AM
not me, my team. which is a small one. the reason I ask is because we're almost the smallest division 1 team in the midwest collegiate conference. the U of M is a big school, and we SHOULD have more riders, but we don't. I'm thinking that if we can get a discount on bikes, then perhaps more people would join (at least get entry-level bikes...). or am I deluding myself?
by a bike maker?filtersweep
Jun 22, 2002 8:01 AM
You might want to try an LBS. Flanders sponsors their own team... might at least offer a discount for some free advertising.

I live in Mpls myself... not exactly the easiest city for being on a bike team (vs. the more rural division 1 "towns'), and the riding season is a bit shorter.
Probably deluding yourself,TJeanloz
Jun 22, 2002 8:01 AM
I think it's probably delusional to think that getting somebody a discount on a bike is going to get them onto the team or into the club. When I was in college, which wasn't all that long ago, we had to be careful with our sponsors, because somebody would step up and offer a free helmet to team members, and all of a sudden 200 people were on the team for the day that helmets were being ordered. So sponsors typically don't want to give anything to anybody who isn't definitively on the team or in the club.

The other issue is that these sponsorships are hard to get. I was on a pretty well regarded team in college, and we struggled to get pro deals for our members. Our best, best racers typically got a fair (but not excessive) amount of gear, but most of the team did not. I don't think you can reasonably expect more than a few bikes at a discount, and the discount will likely be something of a joke- like 15% or so...
Probably deluding yourself,peloton
Jun 22, 2002 8:12 AM
I mostly agree with TJeanloz on this one.

When I rode in college a few years ago it was tough to get anything. Most of the cycling deals that I recieved were from the shop team that I also rode for during the summer months. It's tough for shops to give huge discounts to any groups in the area because for the most part they can't afford it. You might have some luck if you are well versed in speaking to some bike makers to get a pro deal for the team or something. I have managed to get these kinds of deals in the past. A good letter is key, and tell the company how your team can benefit them. It's still hard to do, but it can be done. I had some experience in dealing with sponsors from other life experience to know the game though. It's worth giving it a try. When talking to shops and manufacturers, just don't expect anything and let them know how it benefits them too.
re: how easy is it to get sponsored by a bike maker?STEELYeyed
Jun 22, 2002 3:09 PM
I was just on the Abici Bicycles site and it said they offer sponsorship deals to "qualified" teams,whatever that means. Sponsorship was one of the main reasons that I quit stock car racing back in the mid 80's,the economy was not good and ad money was tight,much as it is now, and I just ran out of money and couldn't be competetive. The best way to get sponsors is by winning,everyone wants to back a winner.
Good Luck
re: how easy is it to get sponsored by a bike maker?da cyclist
Jun 22, 2002 3:23 PM
I wouldn't go directly to a manufacturer. Your best bet is going to be a local bike shop who would be willing to sell you a certain number of bikes at cost each year. My collegiate team gets something like 12 or 14. The only stipulation is that the officers of the team (which I'm one of) have to authorize the purchase and each person can only do it once. That's how I got my EV2 a few months ago, unfortunately, it only took me about 8 weeks to mess up the frame pretty bad. But at least I have the components to put on my new frame...
re: how easy is it to get sponsored by a bike maker?gerwerken
Jun 22, 2002 6:47 PM
My collegiate team has been tring to get sponsors also. So far we have had much better with local companies than corperations. No free bikes yet, but a couple of the local shops give us a small team discount on whatever we order, and free labor. Just make sure when and if you get some sponsers that you treat them right, and get your stuff from them, instead of running to the internet every time there is a great deal. It is a give and take relationship.
Jun 23, 2002 4:30 PM
thanks ... I'll keep all that in mind.
Jun 23, 2002 4:59 PM
gerwerken Please don't take this the wrong but spelling might help you get a corporate sponsor.
Jun 23, 2002 6:21 PM
re: how easy is it to get sponsored by a bike maker?NJRoad
Jun 24, 2002 4:30 AM
Some manufacturer's will sponsor you but the program is that you buy the frame and they will return you a portion of your cost based on your entering and completing races. KHS is one of them, check out their website

I think you may find this type of program more common with manufacturers that are bigger in MTB racing. Since it is less of a team sport you find more privateers in that type of racing.
UM bike team?off roadie
Jun 24, 2002 8:11 AM
I didn't even know UM had a bike team. I'm staff- can I (try to) join? Maybe if I regester as a part time student (2 classes / semester)?

I'm amazed the UM bike team doesn't have an "in" at QPB. It seems like every alleycat racer in Minneapolis gets thier stuff wholesale (or cheaper) out QPB's back door. It wouldn't hurt to drop QPB a line, they probably don't know UM has a team either. Even if they don't sponsor you, I'd think the team would qualify for wholesale purchases, just like a bike shop.