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Biggest marketing failure???(39 posts)

Biggest marketing failure???elviento
Jun 19, 2002 10:32 AM
Just curious what's the biggest bike product marketing failure in your books?

Shimano DA 25 anniversary group seems to be pretty bad. I assume a regular DA group plus pedals, seatpost, a watch and a titanium bolt kit would definitely sell for more than their on sale pricees.

Maybe SPD-R?
My used to be there LBS.refusenick
Jun 19, 2002 10:35 AM
Too many to mention,TJeanloz
Jun 19, 2002 10:38 AM
But the biggest has to be Biopace chainrings. Can anybody top that? Some people at least wanted DA 25th anniversary stuff, nobody wanted Biopace.
Biopace, that's it.....tronracer
Jun 19, 2002 10:47 AM
the eliptical chainring thing. Sorry, should've hit refresh sooner.
Biopace is greatgregario
Jun 19, 2002 11:40 AM
I have Biopace HP rings on my Mountain/commuter bike and I like 'em, especially when in the granny climbing a steep hill with a dozen bagels in my pannier. I think they're great (for that purpose).
Biopace is greatrwbadley
Jun 19, 2002 11:41 AM
Gregario, when you wear those out, I've got a fresh set you can have...
Biopace is greatgregario
Jun 19, 2002 11:43 AM
funny you should mention that. Right now, I'm in the process of buying a new tandem and was thinking of asking if an old Biopace ring would fit on the granny of RaceFace cranks.
These are 52/42 off Shimano 600rwbadley
Jun 19, 2002 3:13 PM
I don't have the granny
Biopace is great- which is why its a MARKETING failureoff roadie
Jun 19, 2002 12:55 PM
Unlike a lot of failed bike products, Biopace actually had (and still has) some benefits for a lot of people. But it failed, mostly due to bad press, which good MARKETING could have prevented.
Jun 20, 2002 5:10 AM
My friend Linda had biopace chain rings on her Motobecane to help her knees. They worked. She just held me down.
What was that eliptical chainring thing called? nmtronracer
Jun 19, 2002 10:39 AM
Biopace. My wife won't give it up (nm)Silverback
Jun 19, 2002 10:43 AM
Campy mountain biking components. NMfracisco
Jun 19, 2002 10:39 AM
Campy mountain biking components. NMRepulsiveRonPruitt
Jun 20, 2002 5:12 AM
Not really a bad idea, just a little late to the dance.
New Coke, Mektronik, Beryllium frames?loop
Jun 19, 2002 10:40 AM
RE: MektronicNo_sprint
Jun 19, 2002 10:52 AM
I'm no insider but I don't really think Mek is a massive marketing blunder. I believe Mavic wanted to get really innovative here and did. I don't believe they had any wild pipe dream of taking over massive market share from Campy and Shimano. They filled a little techy niche is what they did. I know several Mek users. They all truly love it and swear by it.
Jun 19, 2002 10:56 AM
Of the few I know who bought it, more seem to be unhappy rather than happy. In any case, the concept seems just might take a while for the technology to catch up. ...It should would suck to have your Mek to be receiving heart rate info, your HRM to be receiving cell phone freq's and your cell to be trying to shift.

Any Mek owners out there who can educate us about your likes and dislikes?
You asked for it.look271
Jun 19, 2002 2:20 PM
I can shift from about every conceivable hand position.
I can shift standing on a climb, really pedaling hard.
Brake levers fit my reach perfectly.
Easy quick-release for brakes.
More hand positions than w/ ergo or sti.
Not many.
Front shifter could be improved on, although you can trim it.
Occassionally shifts if you hit a bump-hard.(This rarely happens.)
Mektronic lover here.look271
Jun 19, 2002 2:14 PM
Would hardley say it's a blunder.
Campy Syncho 153x12
Jun 19, 2002 10:58 AM
Did anyone ever get these to work right? And I love the little lever to pull on the shifter to make it work in friction mode....just in case.
Synchro was pretty badgrandemamou
Jun 19, 2002 11:46 AM
It resulted in my only foray into the Shimano world. Those were dark days in Campy land.
Rapid rise.Sintesi
Jun 19, 2002 11:39 AM
It's hard to beat the Mountainbike arena for innovative technology and plain stoopid gimmickry. The RR derailler sure didn't go over too well. Works great BTW, but folks found it a needless change for changes' sake (shift down w/ thumbs, up with fingers. WOW!), lasted 1 season then bye-bye.

How about Spinergy wheel products? That company has a new gimmick every season. Remember "Vectran" spoke technology (miracle fibers that went to Mars!) on the Spox wheelsets?

What happened to all those "Robaix forks" from the mid-nineties?
Rapid rise has its place,TJeanloz
Jun 19, 2002 11:54 AM
Rapid Rise has actually found its way to 'comfort' bikes, where it is more intuitive to shift, because thumbs always make it harder to pedal, index fingers always make it easier. People who hadn't shifted in years loved it.
Rapid rise has its place,Sintesi
Jun 19, 2002 12:16 PM
That's cool to hear. I have it on my '98 Stumpjumper and didn't find it a problem at all. Actually prefer being able to downshift three cogs in a single stroke. Everyone in the mountainbike world sure went apeshit tho. I remember all these trenchant essays in the mags about what a crummy pile of cr@p that Shimano was foisting on the masses. "Needless innovation dreamed up by marketers, etc, etc..." Never mind that the system worked quite well.
Rapid rise has its place,divve
Jun 19, 2002 2:32 PM
From what I know the 2003 XTR group is rapid rise only.
Rapid rise.chrisbaby
Jun 20, 2002 6:32 AM
I love my rapid rise. With twist stle shifters it works naturally - very ergonomic. Roubaix forks still exist. Cdale made a headshock version of them for Saeco.
Rapid rise.PhatMatt
Jun 20, 2002 12:45 PM
I reead that all the new XTR componets are going back to R. My friend that has it say he thinks it shifts smoother that normal XTR.
Jun 19, 2002 1:14 PM
It had to be the Shockster bolt on rear suspension for MTB's. I dont ever think I saw one in person.

What stupidity. Remember the ads with people pulling their "dead" hardtails out of the grave?

I saw one of those,TJeanloz
Jun 19, 2002 1:40 PM
We got a sample of that at the shop once to 'demo'. We put it on an old, POS frame, and promptly caused the rear triangle to snap off.
AM stereo; FM quad; DAT;RoyGBiv
Jun 19, 2002 2:05 PM
Campy Delta BrakesAndante
Jun 19, 2002 3:19 PM
Proof that looks ain't everything. Heavier and next to impossible to set up and keep going. Like dual SU carbs on a british car.
But they were sure purty! nmMel Erickson
Jun 20, 2002 10:21 AM
mackaw tiresbikesforpeace
Jun 19, 2002 5:25 PM
Mackaw or Mackinow something like that. They made mtn bike tires for a while. They came in every color under the sun. To bad they were crappy tires. They had great ads too with chicks in bikinis. Anyone remember this? Maybe it was a dream.
re: Biggest marketing failure???cycleguy
Jun 19, 2002 7:10 PM
Tubular tyres with a slime like stuff inside. Bought one almost 30 years ago. Mid 70's and cost then was 35$ My non cycling friends thought I was stupid (I was of course) paying the same price for a bike tyre as a car tyre. First flat the slime stuff did not work and of course when I tried to repair the tube inside that did not work either!! Have not seen them since. Perhaps a design failure is a better reason.
bonded carbon alum. treks,first fs treks.colker
Jun 20, 2002 3:51 AM
those bonded treks rode bad. they insisted for a while and retired those things in favor of full carbon- that broke a lot.
the first fs treks were nice catapults or nice stationanary bikes. the more you pedal, the more they sink. it made bad image for fs mtn. bikes.
on the other hand thek had wonderfull steel mtn and road bikes that the company toof off their line.
How about all Treks.RepulsiveRonPruitt
Jun 20, 2002 5:16 AM
They are ugly and have no passion. Give me a Waterford anyday.
How about all Treks.colker
Jun 20, 2002 6:59 AM
get 2 waterfords and give me one. ("repulsive ron" that's a cool handle). i like those trek 970 mtn bikes of the past though..
Modolo Mophos Shifters?Justride
Jun 20, 2002 5:17 AM
I have yet to hear a rave review of this used to be over hyped product.
That would be a mechanical failure, not marketing (nm)TJeanloz
Jun 20, 2002 5:40 AM