|Has anyone noticed the ads...||t-bill|
May 9, 2002 7:56 AM
|The other night I saw a TV for for a broker/money manager (I think?) which profiled a ficticious small bike-builder. It was the "gosh I'm glad I have such a great broker, otherwise I wouldn't be able to pursue my lifelong dream of building bikes" kind of thing. Nontheless, it was cool that they picked such a noble profession as the background subject matter. I've seen the commercial a few times now.
Then, this morning I noticed (on the back of the WSJ Marketplace section, in case you'd like to see it)a full-page ad for Microsoft .net product and its ability to bring businesses closer together. The ad shows two pictures: one is a guy carefully inspecting a bike frame, the other a different guy inspecting a crankset. Pretty cool again!
The fact that efficiency and communication are not apparently present in the bike industry is a topic for another post. Maybe Microsoft is practicing direct marketing here, however unsuccessful they may be.
|You will be assimilated. (nm)||Kristin|
May 9, 2002 8:04 AM
|You will be assimilated. (nm)||t-bill|
May 9, 2002 8:17 AM
|I don't get it! Am I dense?|
|Resistance is futile!||firstrax|
May 9, 2002 8:26 AM
|Irrelevant! (nm)||Sintesi at home|
May 9, 2002 8:37 AM
May 9, 2002 9:48 AM
|If this is to be the new evil empire, I'm in.|
|The Great Caretaker has spoken (nm)||Crankist|
May 9, 2002 9:34 AM
|re: Has anyone noticed the ads...||guido|
May 9, 2002 10:09 PM
|Amazing how many ads feature a bicycle. How about the MTB guy with skin rash on his arm, putting a bandage on his saddle in the back of his SUV, or the one showing a guy cruising by a young woman cyclist in Italy?
Bikes prettying up backgrounds are ubiquitous. The subliminal message? Bikes symbolize youthful vitality, adventure, freedom, which is what they want you to think about the product they're trying to get you to buy.
There's also an ancient symbol, the mandala, a circle or wheel, which, like the snake biting its tail in Hindu cosmology, represents the completeness, interconnectedness of life, death, rebirth. The spoked bicycle wheel taps into that symbolism.
Be interested to know what the the creators of these commericals were thinking.