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The Future Of Schwinn(18 posts)

The Future Of Schwinnschwinnwillwin
Mar 5, 2002 1:18 PM
I hear so many gripes about the future of Schwinn. I don't oppose the Wal Mart/Schwinn relationship. If I can get an Ultegra equipped Schwinn at a Wal Mart discount price, I see good things for both the consumer and Schwinn. I am a lifelong Schwinn rider. At first I was saddened by it, but I think it is a great way to get back on track.
re: The Future Of SchwinnC-mond
Mar 5, 2002 1:26 PM
I don't really know anything about the issue but consider what happened with mongoose.

Mongoose was a respectable mt./bmx company- they sold out to brunswick. Now you can still get a few decent mongoose pro bikes. These are not sold with the cheap ones in walmart or kmart...

ultegra in walmart would be baffling
dittocyclopathic
Mar 5, 2002 2:12 PM
and the thing was that as soon as mongoose showed up in Walmart all dealers dropped it (well noone wants to be associated with Wal-Mart brand). Brunswick ran mongoose into ground and then they got rid of it.

I hope Pacific is smart enough not to do it, they already have several low-end brands. My feeling they'd keep Schwinn as high-end (pretty much the same strategy as Huffy's Airborne). No this is only a pipedream.
Market nitch bikesSpoke Wrench
Mar 5, 2002 5:20 PM
I've read a few articles in the industry press. They seem to say the new Schwinns and GTs will sell at mass merchants. Prices will top out at below $1,000. Regardless of quality, I think that those brand names will take another bite out of LBS sales.

They don't seem to think that assembly is an issue. I have a problem with that. Right now I have a Mongoose in the shop with the fork installed BACKWARDS. The cranks were so loose that the bottom bracket was totally destroyed. The best part is that the guy actually brought it in not for the backward fork or for the loose crank, but for a derailleur adjustment.
I remembercyclopathic
Mar 5, 2002 5:36 PM
looking at those Mongooses in Wal-mart and laughing hard.
Front brake pads were fitted backwards.

I know you're right looking at demographics Schwinn would sell well in Wal-Mart, not sure about GT. Look there is a bright side worse those bikes are, more work you'd have in your LBS good luck
Shimano in Walmart-Perfect match!SnowBlind
Mar 5, 2002 2:28 PM
Consumer goods in the ultimate consumer store. Perfect!
They already carry some nice Shimano fishing gear.
Shimano in Walmart-Perfect match!Tig
Mar 5, 2002 6:06 PM
They only carry the low end Shimano fishing gear. The good stuff starts at about $200 for a reel and goes up to around $650. As for bikes, I doubt we'd see anything with 105.

Remember guys, people that will buy a Schwinn in Walmart (or any brand in any dept store) don't like to spend more than $250-300 on a bike. We can't expect to see anything over $650. Even a bike at that price won't sell well there. Schwinn's brand name awareness for the average customer that isn't serious about bikes will remain strong. When I worked in a Schwinn LBS, people would come there looking for prices of the good ol' days when they rode a Varsity or Stingray. After looking at even the low end bike prices, they soon left the store. I'm sure they went straight to Walmart or Target.

I feel for the old Schwinn LBS's that will be the biggest losers with this change.
re: The Future Of SchwinnHarry Hall
Mar 6, 2002 9:21 AM
I have a parts-and-repair-only bike business in a Western state. I'm of two minds--Wal Mart's assemblers probably don't know from bikes what the Pope knows from pussy and someone will have to fix their mistakes. The problem side of this is that LBS's feed the cycling infrastructure. Colorado Cyclist and Wal Mart don't sponsor teams, send ttech support to rides, or put up literature racks for local advocacy organizations! Full-service LBS's are a bare-bones necessity for the continued existence of a cycling community like it or not.
subway, Jared & Schwinnjohnny d
Mar 6, 2002 12:59 PM
Jared eats a sandwich with 6 grams of fat and loses 80 lbs. blah blah blah. Subway is taking all the credit for it, when in fact, Jared walked to and from Subway every day. Americans hardly move anymore. Drive, drive, drive. Scwhinn would be smart to put Jared on whatever they decide to sell.
subway, Jared & Schwinn, boycott subway support your local deliEugene Kaudill
Mar 7, 2002 5:18 AM
It would be nice to see more Americans remove themselves from the steering wheel and start doing something that is good for themselves and the environment. Subway sucks anyway. It is just more big corporate America. Support you local deli, as long as your local deli offers a veggie sandwich.
But that's not what you'll see...TJeanloz
Mar 5, 2002 1:33 PM
It would be cool if the future of Schwinn was well tuned Homegrowns and Paramounts on the floor of Wal-Mart for pennies on the dollar. But that's not the future.

The future looks a lot like the past for Schwinn- they will produce junk and put a premium brand image on it. I think Schwinn is perfect for Wal-Mart, it hits just the right demographic, and they will still be a reputable bike maker among people who don't know a v-brake from a drum brake.
I'm hanging on to the '71 Chicago cruiser ...Humma Hah
Mar 5, 2002 8:30 PM
... and looking for a Paramount of similar vintage to go with it. No Schwinn of asian origin holds any interest for me.

On the other hand, I sure do appreciate being able to get tires for the old Schwinn rims.
Schwinn will be owned by Subway.Dr. Atkins
Mar 5, 2002 2:07 PM
Subway will issue Jared a Paramount with a hoagie paintjob in a further attempt to cash in on the rising star. Subway will replace McDonald's as the new in-store restaurant at Wal-Mart.
The new Wal-Mart/Subway restaurants will sport cycling motifs featuring Jared. This will attract a heavy following amongst the mumu crowd who will rush to the sporting goods department and purchase all the Schwinn bikes and go out riding and work up voracious appetites which only a Subway sandwich can satisfy. Thus, bringing the circle to a close.
JARED SUCKS!!!!! (nm)tt
Mar 5, 2002 2:19 PM
Jared was the honorary starter at RFTR last year. (nm)Elefantino
Mar 5, 2002 9:21 PM
re: The Future Of SchwinnKEN2
Mar 5, 2002 2:29 PM
Yeah, works for you, but the big problem is assembly and service. There's no way Wal-Mart is going to have bike mechanics on duty (!), and for knowledgeable enthusiasts like posters to this board that might not matter, if all they want is a good deal on a bike they can tweak themselves. BUT for 90+% of the buying public the LBS idea and atmosphere works way better. I just hope LBSs don't get more and more run into the ground by the combo of internet sales and megastores.
It's what happens when you lose ambition.Leisure
Mar 6, 2002 1:43 AM
I hate to say it, but Schwinn's new relationship with Wal Mart does kind of follow with their design trends lately.
Though it may not be fair or even seem related, I think the average bike consumer tends to use a company's full suspension offerings as the barometer for the entire company. I know I often do this. And the way suspension has been, a company has to be either really good or cater well to a dedicated following if they're going to deviate much from the norms. Proflex stuck too long with what had been a great early design and got bought up by K2. Mongoose was fine and dandy but after a while they're suspension became mundane, and it was all over. When GT was still producing those carbon-frame LTS bikes I heard they were the best selling mountainbike period; shortly thereafter they came out with i-Drive, and a few years later they went out. Trek was hugely successful during the Y-era, then they introduced the VRX and suddenly seemed to be on the brink of extinction. They move over to the Fuel, and they're flourishing all over again. (Maybe Lance deserves some of the credit too, though;-).)
I never got to test Schwinn's full-suspension rig, I don't even remember the name. I only heard the reviews were underwhelming. But few ever touted it to be a thoroughly ambitious design pushing the cutting edge of suspension. If you can't claim such you'll have a hard time trying to get widespread appeal. And it probably didn't offer anything specific that could gain niche appeal. Not enough "Ideal Buyers", as the mags would say. That image bleeds onto all of Schwinn's other offerings, fair or not, and pretty soon a lot of speculatively ambitious riders (posers, racers, weekend-warriors, whatever) won't invest in it. Sales sag, and along comes Wal Mart. I think that pretty much solidifies their new image as an inexpensive recreational bike. For many that's just fine. I'm not going to be a snob about it. But I don't like the idea of unsuspecting shoppers purchasing bikes with the forks on backwards.
re: The Future Of SchwinnCAAD5 Kid
Mar 6, 2002 7:27 AM
Not to bust anyone's hopes of buying an Ultegra equipped bike at Wal-Mart but it isn't gonna happen. Right now Schwinn is gona produce cheap (like $300 and under bikes) for Wal-Mart. Now here's the funniest part, they want bike shops to carry the schwinn name.....but the high end stuff like the Ultegra bikes, etc. It will never happen. No qaulity bike shop will carry a bike whose knock-off cousin with the same name is being sold at Wal-Mart. It didn't work for Mongoose and it isn't gonna work for Schwinn...Also, from the industry stuff i've read, they aren't gonna be making qaulity road bikes either. Gonna be kids bikes and mtb bikes.