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Have you noticed the number of cycling ads on TV?(5 posts)

Have you noticed the number of cycling ads on TV?Elefantino
Jan 13, 2002 1:52 PM
Norelco. Nissan. Aleve. Sitting here watching TV as my broken back heals, I am more and more alert to these ads.

It seems our sport (and MTB, too) is becoming mainstream. Is it Lance? Or something else?

Good for us!
I'll consider us mainstream when...AUH
Jan 13, 2002 2:19 PM
... the ads actually have biking equipment as the advertised product!

Actually that would not be good. I'd want to switch to a less popular hobby. Like underwater hockey.

I like the ad where the guy uses his car's first aid kit to tape up his saddle instead of his gashed arm and leg.
Jan 13, 2002 2:35 PM
A little over twenty years ago, I was yapping with the only other MTB rider more than a mile away from the pavement that I saw that whole season. He said something that didn't really register at that moment but was all too prophetic: "This is fun. It runs the very real danger of becoming popular."

On the one hand, living in a country whose citizens are increasinly out of shape and overweight, I'm glad to see anyone pedaling just about anything on two wheels. On the other hand, cycling could become
i too
The more popular roadbiking gets the betterLeisure
Jan 13, 2002 7:02 PM
The trails are already too crowded in mountainbiking, though. Amazing watching you keep such a good attitude during your injury, El. Good man!
re: Have you noticed the number of cycling ads on TV?John-d
Jan 14, 2002 3:54 AM
I was watching a programme last night on TV about Italy and some of their social problems. The bit I saw was about the prostitutes that stand by the road side in Tuscany. The scene depicted showed a long sweeping S bend with the girls alongside the road.

Into view swept two male cyclists who swished around the bends and disapeared out of shot. The cyclists took no notice of the girls and the girls ignored the cyclists. Even more interesting was the fact that directly the cyclists appeared my attention immediately switched from the girls short skirts to trying to read the make of the bikes.

Hmmm, Was this a social statement showing that cycling can protect us from Aids?