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anyone see this inside bike industry news item? good deal?(4 posts)

anyone see this inside bike industry news item? good deal?m4b
Oct 13, 2001 1:47 AM
Seems like this could be a good deal for those of us who like aluminum road bikes - especially for a 2002 limited production model

Primal Wear Enters Bike Market
DENVER, CO (BRAIN)—Primal Wear is taking a decidedly different turn for 2002. The company is offering limited edition bikes to complement its zany attire.

Because its jerseys and shorts are so recognizable, Primal is introducing a complementary line of bikes. The limited edition line will consist of one road and one mountain bike for now.

The Heat Stroke road bike has an aluminum frame and a carbon fiber fork. The package is rounded out with a Shimano Ultegra kit and Velomax wheels. With heatstroke decals, the bike retails for an incredibly low $1295. The hardtail mountain bike, the 2nd Plague, has a 100-millimeter travel RockShox Judy fork, Truvativ cranks, LX derailleurs and a price of $695.

Primal is working with Bikesdirect.com to offer the complete bikes. They will sell through retailers and online. Only 600 bikes will be made.

Bicycle Retailer Editorial Staff
—October 12, 2001

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re: anyone see this inside bike industry news item? good deal?Jafo1
Oct 15, 2001 9:20 AM
I read on MTB mag that Primal and KHS teamed up to produce these bikes. I sent an e-mail to Bikesdirect and ask for the specs--he didn't have them available.
Primal BS bikes spamit's and AD!
Oct 15, 2001 9:35 AM
and no it isn't a good deal. unless you are looking for a bike to match your ugly primal jerseys. who cares what kind of decals are on it??
How inspired!mickey-mac
Oct 15, 2001 10:10 AM
"Because its jerseys and shorts are so recognizable, Primal is introducing a complementary line of bikes."

Matching jerseys and bikes: what a great reason to start making frames. Perhaps this stroke of genius will motivate Northwave to start building frames to match its unique shoe designs. Hey, Limar, how about a frame to go with my F-107 helmet?