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Does NASCAR take sponsors/money away from cycling?(3 posts)

Does NASCAR take sponsors/money away from cycling?Car Magnet
Aug 20, 2001 2:35 PM
I caught a glimpse of a race the other day and saw that GNC has sponsored a car/team. So I checked out the Nascar website and found out that not only does GNC sponsor a car/team, but so does Gatorade, UPS, Kelloggs, Planters and Nabisco. I would think that these companys could sponsor cycling events or teams if they wanted. Now I don't know for sure if any of these companys are involved in cycling at any level but it just seems that sponsors and potential sponsors look for ways to get on a race car first, whereas cycling is a non-thought. I guess the advantages of more space on a car vs. bike payoff big for Nascar. Plus going around in a circle for a couple of hundred times doesn't hurt either. Maybe there's some subliminal science to Nascar.
re: It's Not About The Bike.Akirasho
Aug 20, 2001 2:45 PM
... sponsorship in general is done to increase marketing dollar return. For many a sponsor, it has little to do with the sport, but rather their ability to maximize exposure for a relatively small cost (rolling billboards flashing by on TV for a couple of hours).

Until Pro/Am cycling has the popular draw of NASCAR, don't expect much to change... After all, some guy named Lane won some bike race over in Palermo... or Berlin or something a couple days ago... didn't he?

Be the bike.
Non-advertising factorsDCP
Aug 20, 2001 3:29 PM
NASCAR team sponsors and other sporting event sponsors also use the events to entertain vendors, distributors, customers, etc. Events with more popular appeal will generally get more of those people to appear.

Perhaps we could put cameras and microphones on each bike to duplicate that in-car view which has helped NASCAR so much.