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Mercury- Rest in Peace?(7 posts)

Mercury- Rest in Peace?peloton
Jul 22, 2001 7:48 PM
Word is that the Mercury team is done. Cyclingnews reported today that since the Mercury/Viatel split the team does not have the funds to remain functioning for the rest of the season. The team has already pulled out of a few scheduled appearances.

This is a big blow to competitive cycling in the US. Perhaps the non-inclusion in the Tour de France was the death blow for the team. It's too bad that a Division I team with good results dies, as a second rate French Division II team lives for more mediocrity. I mean, how many teams does France need Jean-Marie? We couldn't have just two?
You know who's fault this is?LC
Jul 22, 2001 7:52 PM
Damn Golfers again!
Flying way too close to the sunmr_spin
Jul 23, 2001 6:46 AM
I've never been a Mercury fan, but it seems to me that they are the ones most responsible for their own demise. They bet it all on getting into the TDF and lost. Along the way they overspent, ditched a sponsor, and lost their winning ways. It should be a lesson in how NOT to run a team. Too bad, because they were a winning team, but I'm not surprised at the end result.
What effects will this have on TV coverage?peloton
Jul 23, 2001 6:58 AM
Mercury has been a big commercial sponsor of the TDF for the past couple of years. If their team folds, will Mercury still invest in the sport of cycling? I imagine that Mercury pulling out would have to effect OLN's ability to cover the TDF the way that they are now. I would hate to think that we are back to watching a half hour of highlights at 1:30am with Adrian Karsten on ESPN2.
Maybe, but...mr_spin
Jul 23, 2001 7:35 AM
This is the first year for OLN showing the tour. When they sold the spots, the viewer response was unknown. Next year, they'll have some rating numbers and viewer response to show advertisers. That should be enough to attract a replacement for Mercury. And hopefully, price those damned ads out!
Maybe, but...peloton
Jul 23, 2001 7:39 AM
I admit that I am more worried about being able to watch races like the Paris-Roubaix, or the Amstel Gold. Mercury helps us to watch those events, and I am sure that they don't bring the huge ratings that would attract other lucrative sponsors. Mercury has made it possible for us to watch a lot of racing recently. It would be a shame to see this compromised.
Maybe, but...mr_spin
Jul 23, 2001 8:17 AM
I don't think we are in danger of losing cycling coverage. Cyclists overwhemingly tend to be college-educated professionals with an above average amount of disposable income. Those interested in racing tend to be male, which is why we get those Rogaine and impotency commericals. That mix is a very desirable audience for advertisers. Mercury is good for OLN, but others will follow if they leave. I suspect that they got a sweetheart deal this year anyway because of the sheer number of commercials showing. The tape must be worn out by now!