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Rolf, Lemond, Eddie Bauer, Trek...(11 posts)

Rolf, Lemond, Eddie Bauer, Trek...Lone Gunman
Jul 17, 2001 5:21 PM
Was at the LBS yesterday to pick up my Lemond. Started talking with the owner and asked what was happening with Rolf wheels, and mentioned the Bontrager? wheels from the pic on this site and the other parts. His reply is Trek does not own Rolf, Rolf owns Rolf. Lemond is not owned by Trek, he is selling his stuff (parts) in Target stores. He got big jack for applying his name to parts sold at Target. You can now buy Eddie Bauer Co. stuff at Target. Rolf will most likely move on to another Bike Mfg. like Cannondale or Huffy/Schwinn and his wheels will get spec'd on those bikes. What if Rolf got some jack from Bontrager to use Rolf's wheel design? Really, the guy re-invented the wheel and forced Shimano to do the less, paired spokes wheels. He won't disappear, and I wouldn't expect a fire sale on his wheels either. He will just move on to other bikes.
Doesn't Trek own Bontrager?(nm)Jim Burton
Jul 17, 2001 8:36 PM
re: Rolf, Lemond, Eddie Bauer, Trek...TrekFactory
Jul 17, 2001 10:46 PM
Rolf is no more. It made no sense for Trek USA to have a wheel company and component company, so they took the Rolf wheels and badged them Bontrager, with updates on the products. This consolidation only makes sense economically. As for Lemond, I thought he was under the Trek umbrella but I don't know, and I highly doubt his stuff is in Target stores. I don't even think money would entice him enough to defame his name and product by selling through a store such as Target.
Then you haven't been at Target.K1dude
Jul 17, 2001 11:39 PM
Half of their bike accessories are Greg Lemond. Gloves, pumps, locks, lights, bags, you name it. I wonder when they'll start selling Zurich road bikes.
Trek owns......Len J
Jul 18, 2001 3:27 AM
Lemond, Klein, Bontrager & Icon. The deal with Rolf was a licence deal that expired this year. Lemond has a contract with Target to supply Lemond gear (Not bikes) to target. This is called market segmentation. Trek (Combined) can get more market share by utilizing all of it's well known brand names differently through different market channels.

It appears that your LBS was blowing smoke. He is not correct.
re: Rolf, Lemond, Eddie Bauer, Trek...nutmegger
Jul 18, 2001 4:48 AM
Look for the fire sale, believe me. Any Rolf wheels your LBS has in inventory came from Trek. Trek is going to want to them to stock the Bontragers so the LBS is going to have to move the Rolfs out the door. Even if Rolf goes to another manufacturer, the cosmetics on his wheels will probably be somewhat different. The LBS won't hold onto the old wheels just because they're getting spec'd on another manufacturers frame, particularly if they don't carry that manufacturer.
re: Rolf, Lemond, Eddie Bauer, Trek...slickrock
Jul 18, 2001 8:30 AM
Trek owns Lemond but lets them operate under their own brand. Lemond accessories are in Target stores but Lemond's contract with Trek won't allow Lemond bike is Target store (Thank heavens). Trek owns, last I heard, Rolf and that's why on Trek and Lemond bikes you have Rolf wheels. I heard Rolf may leave so Trek is building up Bontrager.
re: Rolf, Lemond, Eddie Bauer, Trek...cwa
Jul 18, 2001 8:51 AM
I don't think Trek ever owned Rolf. It was an exclusive licensing agreement. Rolf is Rolf and supplied wheels to Trek via the agreement.
re: Rolf, Lemond, Eddie Bauer, Trek...Lardog
Jul 18, 2001 8:56 AM
I think you're wrong. Simply go to the Rolf website. Rolf is gone, bye bye.

It's plain as day.
re: Rolf, Lemond, Eddie Bauer, Trek...Lone Gunman
Jul 18, 2001 4:45 PM
Hate to pee all over your giddy parade but look at "Look what I am working on for 2002" Rolf is going all right, going to push the technology edge once more with improving his paired spoke wheelsets in carbon.
re: Rolf, Lemond, Eddie Bauer, Trek...maizblu
Jul 18, 2001 8:10 PM
I spoke with a friend of mine who went on the "Ride of the Rockies" with Rolf. Simply put, Rolf had a 5 year deal with Trek. Most Rolf wheels are manufactured in Trek's plant using Rolf's spec's and design. The company will be going out on its own in 2002. While I'm sure they'll entertain a new bike company agreement, they appear to be doing very well as a company and are said to be designing some great new wheels.

Just because Rolf and the "Almighty Trek" have decided not to extend their contract doesn't mean he's going to disappear from cycling. I've owned a lot of wheels on my bikes in the last 10 years and his Vector Pro's are hands down the best I've used.