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Huffy just bought Schwinn name(8 posts)

Huffy just bought Schwinn nameOh Crap
Jul 16, 2001 7:39 PM
Huffy just bought Schwinn name. Schwinn/GT is going bankrupt.
they bought more than the nameColnagoFE
Jul 17, 2001 9:18 AM
the Schwinn bike division has closed. 300 people laid off...80 in boulder. not good news IMHO.
Looks like they bought the problems also....grzy mnky
Jul 17, 2001 10:49 AM
...sorry to be so cynical, and it does suck for all the folks that lost their jobs. However, Schwinn has really had problems figuring out where they were headed - "Me Too!" isn't much of a strategy. Still think they should've gone with "Sativa" for the name of their proprietary tubing for their *homegrown* series of MTBs. Think about it: Schwinn Sativa - has kind of a ring to it. What's up with N'lightened - sounds too safe, too low risk.

They've risen from the ashes before so who knows, maybe they'll change their name to Phoenix if they do it again?

We have to face the facts that when the economy slows down a bit the recreational and liesure aspects are the hardest hit - after all we still have to pay rent, eat, and cover the basics. New bikes and exotic vactions are optional - well, sort of....

Starting to see more low milage SUVs for sale.....
What will this mean for Schwinn dealers?Jim Burton
Jul 17, 2001 11:13 AM
Just wondering. My local shop is primarily Schwinn and sort of a friend. I am a little hesitant to ask him if he will fold!
What will this mean for Schwinn dealers?Kristin
Jul 17, 2001 11:28 AM
hmmm...this is a question that's been on my mind since I read the first post. It will be interesting to see how this plays itself out given the current economy. I've noticed that a vast majority of the dealerships in Chicagoland have Schwinn printed on thier front sign. (And there are a vast number of dealerships here). What will they all do? Is everyone gonna vie to represent other brands? How possible is that, given the amount of Shwinns dealers out there? Is the LBS gonna carry Huffy's? (dreadful thought). Are we gonna be able to buy a Schwinn at the local Walmart? very interesting...
What will this mean for Schwinn dealers?Cliff Oates
Jul 17, 2001 12:10 PM
I was chatting with the owner of my LBS last evening. I was unaware of the sale, so I didn't ask him about it. He has been a Schwinn dealer since 1965 and he seemed his usual cheery self. If anything, Huffy's acquisition removes a lot of the uncertainty about Schwinn and GT. Huffy has relatively deep pockets and has been in the bike business for a long time. It's probably a good thing. Don't forget they own Airborne too, a brand which seems to have a few adherents around here.
Huffy and Schwinn - quick follow-upCliff Oates
Jul 21, 2001 11:26 AM
I had a chance to chat with the owner of my LBS this morning and I remembered to ask him about Schwinn/GT. Huffy is putting a heck of a spin on this that just isn't there.

There are 4 firms that have submitted bids for Schwinn. Merida the Taiwanese frame manufacturer who is Schwinn/GT's largest creditor, the Mavic people, a group of private investors led by a former president of GT, and, of course, Huffy. Questar made the decision to take Schwinn into chapter 11, not Huffy. I get the sense that they wanted to use bankruptsy to sort out the potential acquisition bids, not the creditors, and to force a quick resolution. At least some of the Schwinn people (to include the local sales rep in my area), have been given 60 day notices on their jobs. The LBS owner is not speculating on which way it will go.
I entered "Rastalite" as the tube name....(nm)ColnagoFE
Jul 17, 2001 11:28 AM