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A thought from this weekends ride.(4 posts)

A thought from this weekends ride.Lazy
Jun 25, 2001 9:07 AM
As I was tooling down the road Sunday, I saw a ton of cyclists. Several of them were wearing local team garb. I would look at their jerseys and think, "hey, that's a nice looking kit." Or, "jeez, what were they thinking when they ordered that?" Then I noticed something. I never looked at the businesses that were sponsoring the local teams. Sure you see the main ones easily enough, but I don't often pay attention to the folks who buy the rear pocket. Now to the point.

I am going to make it a point from now on to really check out the businesses that are sponsoring our sport. Then, when I have cause to, I'm going to give those places my business. I implore each of you to do the same. When you do patronize these businesses, make sure to tell them you are there because you saw their logo on a cyclist. If businesses don't realize anything from their sponsorships, the sponsorships will dry up. That's no good for anyone.

Ok, I'm getting off the soap box now.
sponsorship businessDog
Jun 25, 2001 4:44 PM
I never have really understood the economics of the sponsorship business. Sure, I understand a rider promoting a product used, like Speedplays or E-Caps, something relevant to cyclists, but if "Joe's Tire Store" sponsors me and has a 3 inch logo on my jersey, I doubt Joe is going to see a dime from it. It really almost appears to be more of a philanthropy gesture than an economic decision. My jersey likely has 10 sponsors on it, and I can't even tell you what all of them are. I know darn well the public won't think twice about them. Maybe the main sponsor gets some real exposure as I ride several hundred miles per week around the area, but the minor sponsors, are, as you noted, almost invisible.

Yes, it would help us if at least other cyclists saw the logos, patronized those places, and mentioned the jersey.

Jun 26, 2001 6:52 AM
Even those minor sponsors get a pretty decent tax right off if they are sponsoring a non-profit team. In general most businesses are looking for potentially beneficial avenues for their tax dollars as opposed to just sending them off to the government. Any exposure they can get is better than nothing when you consider they are going to have to shell out that money anyway. Might as well get something for your money even if it's impact is imperceptible. Most of those little places usually have a cycling enthusiast somewhere in their management ranks as well.
re: Good one !!.Steve A
Jun 26, 2001 6:35 AM
I have thought this myself often, its not cheap for some shops to have jerseys printed, lets ask ourselfs do we take the time to read them , sure we see the main one but do we see the small ones ? we must support these people, we often take for granted some of the swag that comes our way. If someone even gives you a tube thank him. With all the travel we must do to get to events and the price of gas these days, and $5,000.00 bikes ? we need sponsors badly, do what you can to send people to these sponsers place of business, thats it support the people who support you, right down the line.