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Seven Cycles is now advertising in the New Yorker(16 posts)

Seven Cycles is now advertising in the New YorkerHank
Jun 14, 2001 10:19 AM
not sure how I feel about this. In there with the Macallan and Tag Heurs. Just another status acquisition? A must have for the house in the Hamptons? I love bikes and I love the New Yorker, but this just seems wrong somehow. (I'm only half-serious here, but flame away if you must)
re: Seven Cycles is now advertising in the New YorkerMeDotOrg
Jun 14, 2001 10:51 AM
This is a little disappointing to me. Makes it sound like an accouterment to hang on the back of the Land Rover. You would have to believe that the demographics of the New Yorker are not those of the passionate cyclist. (Although I must admit I subscribe).

On the recent California AIDS ride I saw several Sevens, but was passed by none on my mid-priced Bianchi, and I am by no means a great cyclist. Do Seven owners have more money than cycling passion, or do most potential Seven owners just not have enought money? Perhaps both...
re: Seven CyclesColnagoFE
Jun 14, 2001 11:31 AM
I imagine the majority of 7 owners are middle-aged men with lots of disposable income. could your typical cat 1-2 afford such a bike? and if so, would they race it?
re: Seven Cycles is now advertising in the New YorkerAD14
Jun 14, 2001 11:31 AM
I dont see a problem with them expanding their customer base that way. After all, if they wait for guys like me who take forever to scrape the money together they are missing opportunities. I am also sure that most people who buy expensive cars like ferraries(sp) cannot get the most out of yhe car.
re: Seven Cycles is now advertising in the New YorkerSkip
Jun 14, 2001 6:03 PM
Just because a Ferrari or Llamborghini owner may not push the limits of the speed or skid pad envelope..., just because a Seven, Colnago, Merlin, Lightspeed, etc. owner are not TDF winners... does that make them any less passionate or appreciative of their mount?
any less.......AD14
Jun 14, 2001 8:05 PM
Good point Skip.
New Yorker = Statusrollo tommassi
Jun 14, 2001 12:45 PM
I think anything that elevates the bike beyond the mentality of "it's a toy" would be a good thing.

Especially if a rich lawyer buys one and finds how restrictive road laws are when it comes to cycling, and......
re: Seven Cycles is now advertising in the New YorkerMCCL
Jun 14, 2001 1:04 PM
Maybe they Lease bikes. Two year lease. I could dig it. What do you think guy/girls. How long does it take to burn out on a bike. Not that the bike is burned out. HMMMMMMMMMMMMMMMMMM!!!! Lease Bike. New avenue for bike shop's. Hey I thought of it first! Remember this message.
fits right in ...bianchi boy
Jun 14, 2001 2:07 PM
As a long-time New Yorker subscriber, I would say it fits right in. There are lots of tiny ads in NYer for handmade products like furniture, jewelry, etc. Sevens are custom-made. If I were trying to sell a quality product, I wouldn't be surprised to find that a tiny ad in NYer produces as much response as a full-page in many other publications.

BTW, check out the recent article on auto safety by Malcolm Gladwell in last week's issue. Some scary statistics and anecdotes on accidents and how most drivers routinely fail to notice things like pedestrians, bikers, etc.
fits right in ...Hank
Jun 14, 2001 3:05 PM
yeah, I like that auto safety article, too. I was reading a statistic not long ago that the switch from lap to shoulder belts didn't bring highway death tolls down - in fact, the opposite was true. Makes you wonder. I think modern cars isolate people too much from the road, and people are getting more and more distracted.
I agree...TJeanloz
Jun 14, 2001 5:47 PM
When you think about the selling points of Seven bicycles, it isn't a superior ride (I'm NOT knocking the ride, just making a point), it's the craftsmanship, the custom work, the finish. People ooh and aah at the welds- which really have nothing to do with how well the bike works (as long as they pass a fairly low threshold). There ad really does belong next to a Rolex ad- again something that does the same job as a Timex, but looks better doing it.
I agree...AD14
Jun 14, 2001 8:41 PM
If a bike is the best possible fit and is fine tuned exactly to me and my riding style(as perhaps only seven and serotta do) then it should produce a superior ride (for titanium). Then add in the craftsmanship and finish and attention to detail and that is something I cannot get with a vortex.
No offense but you people sound like teenagersLazyrider
Jun 14, 2001 6:02 PM
Seven is a business that wants/needs to sell products or they will close down. If they choose to advertise anywhere, it is what they need to do. I make reference to teenagers because people on this board and elswhere idealize the more obscure bikes (Seven, Colnago C40) because they are rare. I guarantee you that if Seven one day sold as many ti bikes as Litespeed, people would bash them as well. Teenagers do that when they love a song/band. Once it gets alot of airplay and more people buy the album (which is the objective), teenagers say they sold out or the song no longer holds same meaning because everyone knows it. The feeling of exclusivity is lost. I ride a Litespeed Classic for 4 years and it is an incredible ride for me regardless what people say here about quality blah blah. Years ago when Litespeed was the most coveted bike and rare people raved to no end but claim now they are not the same. RIDICULOUS. Seven does and will make a great bike if they continue to sell the amount they do now or if they sell as many as Litespeed. People accuse Litespeed of being mass produced marketing machine. SO WHAT. I wish Seven and they wish for themselves that they are half as successful as Litespeed. They make a beautiful bike that is of equal quality to Litespeed but they still are small enough to impress those who see exclusivity as a marker as much as the inherent qualities of the bike itself. XXX and other knuckleheads will claim I'm rationalizing my Litespeed purchase because it is inferior or whatever. I'm not that is plainly retarded, I am defending Seven's right to do business the way they need to as to sustain their business. I'm sure their sales have declined since the economy has turned. People are less likely to blow $4000 plus on a new ride and they need new business. Anyway I ramble but I'm right on this one.
No offense but you people sound like teenagersVaMootsman
Jun 14, 2001 7:33 PM're not holding your breath waiting to turn blue while surpressing a tizzyfit are you?
OK, but...DaveG
Jun 14, 2001 7:45 PM
You make some good points and of course, it only makes sense that Seven should try to market products to those that can afford them. However, I still find it bothersome when a product is being sold on the basis of status, exclusiveness, or snob appeal. I'm not suggesting that Seven isn't a great bike, only that its disapointing that it now must be marketed as a status showpiece. That said, if you desire a Seven - buy it, but please ride it.
No offense but you people sound like teenagersBobA
Jun 14, 2001 9:23 PM
Well said.