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What's up with the new trend of cyclists in commercials?(10 posts)

What's up with the new trend of cyclists in commercials?mike mcmahon
May 13, 2001 10:34 PM
I've noticed an increase recently in the number of TV commercials using cyclists fully decked out in road gear: e.g., Lexus Roadster commercial with peloton falling over at sight of car; Volkswagen commercial with group of guys on way to snowboarding trip passing a group of cyclists climbing a mountain road; and an Applebee's (as I recall Sloan's old hang-out) commercial with a group riding around the neighborhood on road bikes. I think I recall one or two others, but they don't immediately spring to mind. Is this a direct result of Armstrong's recent success, a general resurgence in road cycling, or just my overactive imagination?
With out a doubt we owe thanks to...CyclingWolf
May 13, 2001 10:56 PM
Lance Armstrong and the US Postal Team, Mercury-Viatel Team, as well as OLN Network for the influx of cycling interest. I purchased my Mtn.Bike last June picked up the book "Not About The Bike" and in August purchased my 1st Roadbike and have yet to look back and enjoying every single rotation. Not to mention I have gone from 220 lbs. to just under 185 lbs. this week!

One commercial you lef out that I feel is a masterpiece and the reason I feel that the success of our american teams and riders actually stars my mentor Lance Armstrong when he revives the circus elephant with mouth to mouth as he unmounts his bike to come to the aid of the elephant.

I truly believe more credit need to be given to OLN executives for taking the chance on cycling and we as cyclists need to encourage them (emails and letters) that they made the right decision. I can not tell you how excited I am for this years Tour de France and the daily coverage vs. last years 30 minute ESPN infomercial coverage.

Cycling yours,

George Marsh
Williamsburg, VA
You're rightmike mcmahon
May 14, 2001 6:59 AM
but I was intentionally excluding the Armstrong commercials from the list (forgot to mention that). The LA ad I liked was the Nike commercial where talk of drugs and the question kept being asked "what are you on?" In the end, he pulls into the driveway of his house in the driving rain on his bike and says "I'm on my bike six hours a day. What are you on?" I also agree re OLN; unfortunately my cable outfit doesn't and won't carry it any more. They tell me not enough interest. Oh well.
You said it! ACTION REQUIRED- Please Read people.JamesT.Kirk
May 14, 2001 10:04 AM
I agree 100% OLN has done a tremendous job bringing this great coverage to the USA. I'd like to ask everyone on this board to take just 30 seconds and fire off an email to: . Just say thanks for the cycling and keep up the good work. We REALLY need to encourage this kind of thing. Even if you don't get OLN, please help. You may get it someday and it would be a real shame if they had pulled the cycling coverage because they didn't know how much we liked it. anyway. that's my 2 cents............
I've noticed a ton of dogs, and quite a few kids. Not bikes.Allen
May 13, 2001 10:58 PM
Kids are a must if you are filming any kind of tire commercial evidently. And people like to approach people with pets I reckon.

Hey - how about the mtn biker commercial with the "bad cheetah"?
(Mountain Dew?).
Mountain Bike / Cheetah / Mountain DewMeDotOrg
May 14, 2001 3:05 PM
That commercial debuted at the Superbowl a couple of years ago. Loved it.
What was this ad?TypeOne
May 14, 2001 12:48 PM
I recall one from a few months ago, but I can't remember the advertiser:
Some guy and his buddy are in a new car to go for a spin and they get stuck in stop & go traffic, then find themselves behind a huge pack of recreational cyclists. Point was, they weren't getting anywhere very fast.
I remember thinking how silly the ad was for showing cyclists "in the way" like they are the cause of a big problem. Namely, Joe-Bob couldn't rev up his V6 and burn some fossil fuel.
On the other hand, a not-so-recent ad showed what appeared to be some guy in a convertible at a light. It turns green, and surprise--the guy is on a bike behind the car. He pedals on to Burger King (I think) to devour a few thousand fat calories. But hey, I guess he earned it. No brain bucket on the guy, though!
You're right Mike: bikes are popping up everywhere on tv, and I am watching too much of it!
Bike Pack surrounds Hundai Tiburon...MeDotOrg
May 14, 2001 3:11 PM
Yeah, I had the same reaction, but I'm sure it's how people see cyclists when they are taking their new ride out for a spin...
It's how motorists see cyclists...Ostimu
May 15, 2001 9:06 AM
... and it's how I see rollerbladers when I take my new bike out for a spin.
i used to cringe when i saw my favorite sports on tvishmael
May 15, 2001 9:16 AM
but that was when i climbed and the less people out in the woods on the rocks the better, but with biking the more people the better, i like to see us everywhere....i only worry about how we are represented in the comercials, and do we always have to wear all the duds favorite bike adds have guys in suits riding to work...i hope the auto industry display us with respect....

another thing, that car commercial where the vw gets stuck behind everything is the first realistic car commercial ive ever seen, thats the first ive seen with any traffic at all..the american passion for freedom in the automobile isnt realistic anymore...the real freedom is becoming bikes!!!! atleast in the urban and suburban areas..