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Brake Hoods: Why Only Black?(7 posts)

Brake Hoods: Why Only Black?ElvisMerckx
May 16, 2003 11:16 AM
Back in the day, Campy, Mavic, and Modolo used to offer a choice of black, gum, or white brake hoods. [Black Modolos with white hoods looked awesome . . . imagine today's Campy carbon levers with white hoods -- sweet!] Shimano had gum and black (and others?). And DiaCompe offered dozens of colors to choose from.

Why don't component manufacturers give us any options? I think the industry is seriously missing an after-market opportunity. Thoughts?
May 16, 2003 11:44 AM
Weak excuse . . .ElvisMerckx
May 16, 2003 12:00 PM
. . . ain't buyin' it. Everyone still makes colored bartape and, as far as I know, soap is still widely available.
More dirt...Andy M-S
May 16, 2003 1:22 PM
I've had white Shimano hoods, and they certainly did get filthy fast, even with attempts made at cleaning. Looked good with white bar tape for a while...

I wouldn't mind gum-colored hoods, esp. for my Ergos, but I don't think that's likely to happen anytime before somewhere very hot gets very cold.

If you look around on eBay, you can find many colors of hoods for older Modolo and Campy levers...
Style, inventory, durability...cory
May 16, 2003 1:33 PM
They used to come in "gum," a sort of Brooks Honey Brown that looked nice with the saddle. According to the wizened old geezer who runs my LBS, that died because black became ultra-fashionable, and because whatever they put in them to make them black made the rubber last longer than the brown ones. I remember changing brown hoods every year or two, while the black ones on two of my bikes still look like new after two and at least five years. Plus it makes things easier if the shop only has to stock one color.
Shoot, why do tights only come in black? Makes no sense at all to wear black clothing on a bicycle.
Iseem to recall......RickC5
May 19, 2003 5:48 AM
my Campy gum hoods started to crack after one season and then self-destructed after the second season (this was in the early 1970s). When Armorall hit the market, hood life could be extended through a third season. But, I sure recall having at least one set of spare hoods in the parts box at all times.

Modolo hoods would fit Campy levers, had a bit more padding, were a bit more ergonomically shaped, cost less, and came in more colors.
Had Shimano Ultegra White Hoods (pre-STI)Fez
May 16, 2003 2:20 PM
Dirt got ground in from a few rides w/o gloves.

Never came out. Tried cleaning and rubbing it out, but remained dirty.

Guess that is the reason why they are all in black now.

I'm sure when retro stuff is big, we may see the gum again, but don't hold your breath.