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Does anyone know why they call it "105"?(14 posts)

Does anyone know why they call it "105"?lampshade
Feb 4, 2003 11:24 AM
I can understand sexy names like "Ultegra" and "Dura Ace", but what does 105 mean? That # has to refer to something.
I wouln't read too much into itColnagoFE
Feb 4, 2003 1:00 PM
Ultegra used to be called 600 or something like that. Probably just a model #.
It's a coded message from the Raelians (nm)Kerry
Feb 4, 2003 4:28 PM
For use on bikes weighing >10.5 kilos (nm)terry b
Feb 4, 2003 6:06 PM
re: Does anyone know why they call it "105"?ParticleMan
Feb 4, 2003 10:29 PM
if you say it aloud in an ancient Japanese dialect, it says " Ah so! I give cheaper and better parts than Italian man."
in Japanese: ich --- ju --- go ? itching to go ? (nm)maximum15
Feb 5, 2003 9:24 AM
'104' wouldn't have said enough. You understand Dura-Ace? nmSpunout
Feb 5, 2003 4:37 AM
I dunno-what the hell does "Ultegra" mean?Rusty McNasty
Feb 5, 2003 5:49 AM
Or, while we're at it, what does "Dura-Ace" mean, and why do the Japs pronounce it "Durra-Chee"?
They connotate good things...lampshade
Feb 5, 2003 6:31 AM
Like that Seifeld where he talks about how car makers just take positive words and add on suffixes to them. Like Maxima (maximum) and Integra (Integrity).

Ultegra is like a mix of Ultimate and Integrity. Dura-Ace is Durable (like it can go forever) and Ace (The best). I always thought that was the marketing logic behind those names. Maybe not, though. That's where 105 doesn't make sense to me. I figured it was something from cycling's past that I am too young to know about.
Reminds me of Taylormade's new golf clubs...Spunout
Feb 5, 2003 7:45 AM
Why did we call them the 500 series?

Because 400 wouldn't have been enough....

Marketers!
it's the sound of those rattling brake levers!colker
Feb 5, 2003 10:47 AM
ultegra, tiagra..
"Your IQ must be lower than this to use this product" -nmSnowBlind
Feb 5, 2003 10:51 AM
its how much the group is worth in pennies!!!the bull
Feb 5, 2003 3:32 PM
yeah, but this one goes to eleven... (nm)funknuggets
Feb 6, 2003 10:37 AM